Senior Brand Manager – DTC

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the commercial success of two growth brands, overseeing top-line revenue, margin, sales mix, and attach rate.

• Develop and implement the merchandising and assortment strategy, focusing on product mix, pricing structure, bundle strategies, and promotional timing to ensure that each brand offers the right products at optimal price points for success.

• Establish the strategic vision for the evolution of each brand over time, including positioning, portfolio expansion, and identifying category opportunities.

• Recognize and implement the most impactful strategies for driving growth: promoting bundle adoption, enhancing premium SKU mix, increasing average order value (AOV), and improving conversion rates throughout the sales funnel.

• Collaborate with Growth & Marketing and Product teams to create, prioritize, and execute a thorough experimentation roadmap that encompasses Product Detail Pages (PDPs), key Call-To-Actions (CTAs), bundles, creative elements, and merchandising.

• Analyze test outcomes rigorously, draw clear insights, and scale successful strategies.

• Act as the main liaison across Global Supply Chain (inventory management, sourcing, new product development), Growth & Marketing (paid media, lifecycle strategies, brand management), Product (website experience), and CRM (lifecycle communication and retention strategies).

• Lead without direct authority by aligning cross-functional partners on priorities, removing obstacles, and ensuring that execution remains on track.

• Oversee the brand calendar to guarantee timely launches, campaigns, and merchandising events.

• Control how each brand is presented to the public — visually, editorially, and competitively.

• Collaborate with creative and content teams to ensure that brand representation is consistent, unique, and commercially viable.

⛳️ Requirements

• A minimum of 5 years of e-commerce experience, preferably in direct-to-consumer (DTC) brand management, merchandising, or growth, with a proven history of expanding responsibilities and commercial scope.

• A demonstrated ability to achieve quantifiable business results — including revenue enhancement, margin increases, attach rates, and conversion improvements — through effective merchandising, experimentation, and cross-functional collaboration.

• In-depth, practical knowledge of the complete e-commerce ecosystem: website management, merchandising, paid acquisition strategies, lifecycle management, and post-purchase processes.

• Strong foundation in experimentation methodologies, capable of designing, executing, and interpreting tests, and translating findings into actionable decisions.

• Proven success in navigating complex organizations with multiple stakeholders at the intersection of merchandising, growth, supply chain, and product development.

• Commercially astute, with the ability to link brand and merchandising decisions to business outcomes and articulate that reasoning clearly to leadership and partners.

• Exceptional analytical abilities, demonstrating a capacity to leverage data for informed prioritization and decision-making.

• Confident communicator, comfortable engaging with senior leadership and cross-functional teams.

• A proactive approach to action and experimentation, coupled with sound judgment regarding testing priorities.

• Experience with Shopify is advantageous; background in mattress, furniture, or home-related categories is a plus.

🏝️ Benefits

• Competitive salary

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• "Take what you need" PTO

• Wellness benefits

• A FREE MATTRESS plus an awesome Friends and Family discount!