Senior Brand Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee brand refreshes and the evolution of Krak, taking full ownership of our visual identity, art direction, and design standards from start to finish.

• Ensure that Krak maintains a consistent look and feel across all platforms, including the website, product launches, marketing initiatives, lifecycle communications (email, CRM), paid advertising, organic social media, app store assets, and events.

• Leverage 3D skills to create models of our card product and other essential visuals that contribute to the brand's overall aesthetic.

• Develop motion systems and animations that infuse Krak’s brand with dynamism and vitality, ranging from simple animations to more intricate projects.

• Utilize AI tools for rapid ideation and production, collaborating with video or advanced animation professionals when deeper project requirements arise.

• Cultivate and enhance Krak’s illustration style, generating original artwork for both product and marketing, while establishing a reusable library to streamline team efforts.

• Construct scalable design systems, including Figma component libraries, marketing templates, and layouts ready for localization, enabling any team to produce on-brand materials efficiently.

• Design variable and auto-generated asset systems, along with modular campaign kits, to facilitate more frequent launches across diverse markets with minimal manual intervention.

• Create workflows for creative automation, including programmatic text and image changes, multi-format exports, and large-scale localization, while maintaining high quality as production volume increases.

• Remain actively engaged with AI-assisted production processes, integrating them as a fundamental element of Krak's branding efforts rather than treating them as mere side experiments.

⛳️ Requirements

• A minimum of 5 years of experience in Brand Design, ideally in a fast-paced fintech environment or at top-tier design agencies focused on fintech products.

• Proven ability to collaborate across various teams on numerous projects within a high-performance setting.

• An impressive and creative portfolio that highlights detail-oriented design, strategic thinking, and innovative creativity.

• Exceptional skills in typography, color, layout, and composition.

• A natural storyteller with a proven track record of presenting work, justifying design choices, and conveying concepts effectively.

• Capability to work autonomously, manage multiple projects simultaneously, and iterate rapidly.

• A strong desire to excel in a dynamic, emerging industry filled with diverse design challenges.

🏝️ Benefits

• Offers Equity

• Offers Commission

• Health insurance

• Wellness allowance

• 401(k)