Senior Brand Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as a creative and brand advocate throughout the organization

• Utilize language to convey Hometap’s brand narrative and stimulate new business

• Collaborate with Marketing, People Ops, and Legal teams to gather insights and business needs

• Partner with others to enhance the brand voice and introduce innovative solutions to the market

• Generate content for blogs, emails, social media posts, and videos

• Design advertisements for social media, SEM, audio, and video platforms

• Craft persuasive strategic copy to engage homeowners, raise awareness, educate stakeholders, and generate leads

• Produce materials tailored to various platforms, use cases, and personas

• Adhere to and help shape brand and copy style guidelines

• Collaborate with creative team members to brainstorm ideas and deliver comprehensive storytelling solutions

• Develop initiatives while ensuring brand consistency

• Present viable creative concepts to leadership and stakeholders

• Oversee copy throughout the creative process from design to final product

• Collect information from marketing, design, product, legal, and underwriting stakeholders

• Research and acquire expertise in consumer finance, particularly in home equity lending and investment

• Plan, execute, and monitor brand marketing initiatives and campaigns

• Work in coordination with the Associate Creative Director, Creative Director, or Head of Brand Marketing

⛳️ Requirements

• 7-10 years of experience specifically in B2C copywriting, either in an agency or in-house setting

• Proven experience collaborating closely with art direction/design teams

• Proficient in writing copy for web, advertisements, products, emails, videos, and more

• Familiarity with utilizing AI in the creative process and applying human judgment to AI-generated content

• Capability to effectively use language to achieve business outcomes

• Excellent presentation skills

• Strong grasp of how to work from a strategic brief

• Self-sufficient, with the ability to deliver results with minimal supervision

• Openness to internalize and integrate feedback from creative leadership and the broader marketing team

• Technical expertise is not mandatory, but the ability to write technically is a plus

• A robust portfolio to showcase your work is required for consideration

• Bonus Points: Experience within a startup and/or consumer finance company

🏝️ Benefits

• Competitive salary

• Healthcare benefits

• Generous paid time off

• Meaningful equity package

• Opportunities for team-building and camaraderie

• Comprehensive medical coverage

• Dental insurance

• Vision insurance

• Work-from-home allowance

• Parental leave policy

• Paid time off