Senior Brand Content Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Crafting Brand & Portfolio Narratives: Spearhead the formation and advancement of Demandbase’s comprehensive brand narrative and individual product portfolio stories. Ensure our messaging stands out, remains consistent, and connects emotionally with our audience.

• Thought Leadership Strategy: Design and implement a powerful thought leadership content strategy. Collaborate with executives and internal specialists to transform their insights into authoritative content that influences industry discussions.

• Creation of Campaign Assets: Oversee the production of high-quality, rapidly generated materials for global campaigns. This encompasses everything from extensive research reports and white papers to concise social media posts, video scripts, and advertising materials.

• Brand Video & Visual Media: Advocate for our video strategy. Guide the creation of brand videos, customer testimonials, and educational content that makes our AI relatable and our technology user-friendly.

• Management of Omnichannel Content: Supervise brand content across various channels (web, social media, email, events, sales enablement). Ensure all content adheres to our visual and verbal identity standards while being optimized for each medium.

• Collaborating for Impact: Partner closely with the creative studio to ensure that design and copy are in harmony. Collaborate with PMM and Demand Gen teams to guarantee content aligns with specific pipeline and revenue objectives.

• Excellence in Operations: Create editorial calendars, style guides, and feedback mechanisms to maintain quality and efficiency. Transition the team from a reactive, request-driven approach to a proactive, narrative-focused content engine.

⛳️ Requirements

• A minimum of 8 years of experience in brand marketing, content strategy, or creative copywriting, ideally in a B2B or enterprise SaaS environment.

• Demonstrated ability to develop unique, category-defining narratives. You excel at simplifying and compellingly presenting complex technology.

• Strong experience in producing content across various formats: long-form (ebooks, reports) and short-form (social media, video scripts, advertising copy).

• Proven experience managing executive thought leadership initiatives—you are skilled at interviewing leaders and ghostwriting with a distinct, authoritative voice.

• A data-driven approach: You understand how content impacts the pipeline and can leverage data to enhance your narrative strategy.

• Exceptional project management capabilities: You can manage multiple high-priority campaigns while maintaining focus on quality and brand integrity.

• Ability to excel in a fast-paced environment: You are a proactive individual who acts quickly, adapts to change, and enjoys experimenting with new formats.

• A collaborative attitude: You are comfortable working with stakeholders across the organization, from product managers to C-suite executives.

🏝️ Benefits

• Our Commitment to Diversity, Equity, and Inclusion at Demandbase

• Discrimination of any kind is not tolerated.

• We strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status.

• We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

• Thoughtful partnerships and direct connections with candidates.