Senior B2B Product Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Spearhead the comprehensive go-to-market strategy and implementation for Canva's enterprise sectors — Higher Education, Real Estate, and Government — encompassing segment-specific positioning, sales initiatives, pitch narratives, and launch assistance.

• Cultivate a profound understanding of each sector's customer profile, ideal customer persona, challenges, and purchasing behaviors, while crafting engaging narratives aimed at advancing deals.

• Collaborate closely with our Sales Enablement team to provide field teams with the necessary tools, resources, and training to effectively sell within vertical segments.

• Partner with product and sales teams to facilitate significant vertical launches.

• Take ownership of the Win/Loss program for your segments, extracting buyer insights that guide positioning, sales strategy, and product investment choices.

• Formulate clear, engaging, and distinct messaging for vertical solutions that aligns with Canva's enterprise value proposition.

• Collaborate with cross-functional teams such as Customer Marketing, Enablement, and Demand Generation to execute impactful campaigns and proof points that enhance awareness, pipeline, and adoption within target verticals.

• Navigate intricate, multi-stakeholder environments.

⛳️ Requirements

• Over 5 years of experience in product marketing or solutions marketing — prior direct experience is essential for this senior position.

• Proven track record in developing and executing go-to-market strategies for B2B SaaS products, ideally across diverse customer segments or verticals.

• Extensive experience with large, intricate enterprise deals and an understanding of how to create go-to-market motions that accommodate prolonged sales cycles and high-value contracts.

• Familiarity with regulated or compliance-sensitive sectors (education, government, or similar) is a significant advantage.

• Outstanding communication skills, with the capability to translate technical features into appealing benefits for a broad audience.

• Strong aptitude for building robust cross-functional relationships with stakeholders across sales, product, marketing, and legal teams.

• Strong analytical skills — comfortable working with Win/Loss data, buyer research, and market intelligence to shape strategy.

• Capacity to manage multiple projects simultaneously with excellent prioritization skills.

• Growth mindset — comfortable navigating ambiguity, eager to learn, and capable of charting their own course in a dynamic environment.

• A genuine passion for creating customer value and addressing challenging problems.

🏝️ Benefits

• Equity packages - we want our success to be yours too.

• Inclusive parental leave policy that supports all parents & carers.

• An annual Vibe & Thrive allowance to enhance your wellbeing, social connections, office setup & more.

• Flexible leave options that empower you to be a force for good, take time to recharge, and support your personal needs.