Senior B2B Funnel Strategy – Automation Manager

This is a fully remote position, open to applicants in Kazakhstan.

📋 Description

• Take ownership of the complete partner acquisition, activation, and retention funnel strategy and execution, ensuring scalable growth across various acquisition channels and partner segments.

• Create, implement, and continuously refine lifecycle funnels and partner journeys across marketing and commercial touchpoints. This encompasses both automated and assisted onboarding processes (e.g., self-onboarding, call-center-supported activation) along with segment-specific lifecycle journeys (e.g., Longtail automation).

• Ensure structural alignment among marketing initiatives, partner routing logic, performance tactics, and subsequent commercial follow-up throughout the funnel to facilitate a seamless transition from acquisition to activation.

• Collaborate with the Performance Marketing, Commercial, Product, and Pricing teams to execute funnel journeys, enhance lead nurturing and conversion, and guarantee an effective operational handover between marketing and commercial ownership.

• Lead CAC/LTV optimization efforts by pinpointing funnel inefficiencies and implementing scalable automation and lifecycle strategies that lower acquisition costs while enhancing long-term partner value.

• Manage and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks, ensuring alignment with Sales and Commercial Operations and driving ongoing optimization of partner lead management processes.

⛳️ Requirements

• Demonstrated experience in designing and optimizing end-to-end acquisition, activation, or retention funnels within a B2B context.

• Strong grasp of lifecycle marketing, onboarding journeys, and partner/customer activation mechanics.

• Practical experience with CRM and marketing automation platforms (e.g., HubSpot).

• CRM experience involving triggered communications.

• Background in utilizing customer segmentation models (e.g., ICP, behavioral segmentation, value-based segmentation such as Share of Wallet) to inform differentiated lifecycle strategies.

• Proven ability to identify funnel inefficiencies and implement scalable process or automation enhancements that influence activation, conversion, CAC, or long-term value (LTV).

• Experience in cross-functional collaboration with Performance Marketing, Commercial/Sales, Product, and Data teams to operationalize lifecycle journeys and enhance funnel conversion.

• Strong analytical mindset with the capability to work with performance metrics such as activation rate, conversion rate, CAC, retention, and partner value.

• Ability to translate business needs into automation logic, lifecycle journeys, and scalable partner engagement processes.

• Experience in designing and conducting A/B tests across lifecycle or onboarding journeys to boost activation and conversion rates.

• Familiarity with ABM campaigns.

• Proficiency in English - B2.

🏝️ Benefits

• Flexible schedules and the possibility to work remotely.

• An ambitious and supportive team that enjoys their work, values each other, and grows together.

• Internal programs for adaptation and training, development of soft skills, and enhancement of leadership abilities.

• Partial compensation for participation in external training and conferences.

• Corporate English school offering group and individual lessons, as well as speaking clubs with colleagues from around the globe.

• Corporate rates on hotels and travel services.

• MyTime Day Off - an additional non-working day without loss of compensation.