Senior Associate, Marketing & Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lifecycle marketing strategy focusing on audience acquisition, registration, engagement, retention, and repeat attendance for Axios Live Essential events.

• Create automated, behavior-driven marketing journeys that enhance the attendee experience before, during, and after each event.

• Establish audience nurture programs targeting key segments, including newsletter subscribers, past attendees, sponsors, partners, Axios Pro members, and new prospective audiences.

• Formulate lifecycle strategies that boost repeat attendance, enhance audience loyalty, and increase long-term audience value.

• Drive the audience acquisition strategy for both Axios local and national events.

• Develop multi-channel marketing campaigns utilizing:

• Email marketing

• Paid social

• Organic social

• In-house advertisements

• Newsletter promotions

• Partner marketing

• Referral campaigns

• Oversee paid advertising campaigns across Meta, LinkedIn, and emerging platforms to effectively grow registrations and qualified audiences.

• Continuously enhance acquisition performance through audience targeting, creative testing, and conversion analysis.

• Manage the email marketing strategy and execution for Axios Live Essential events.

• Create campaign calendars, messaging strategies, and promotional timelines that align with event objectives.

• Build targeted audience segments using engagement and behavioral data to enhance personalization and conversion.

• Draft, QA, and deploy the complete event email lifecycle, which includes:

• Invitations

• Speaker announcements

• Registration confirmations

• Reminder campaigns

• Know Before You Go communications

• Post-event follow-ups

• Thank-you campaigns

• Collaborate with Editorial and Event Leads to develop messaging that is consistent with Axios' editorial voice while maximizing audience engagement.

• Build and manage audience profiles across various industries, executive functions, and geographic markets.

• Lead audience segmentation initiatives to identify high-value audiences and enhance campaign targeting.

• Analyze registration trends, attendance behaviors, and audience composition to inform future marketing strategies.

• Formulate recommendations that enhance audience quality, diversity, and long-term growth.

• Create and maintain centralized marketing dashboards to track campaign performance across Axios Live events.

• Monitor registrations, attendance, engagement, conversions, and the performance of marketing channels.

• Translate data into actionable insights for stakeholders.

• Design and execute A/B tests to improve registration conversions, email engagement, and audience acquisition performance.

• Develop recurring reports that assess marketing effectiveness across campaigns, channels, and event portfolios.

• Act as the marketing lead for Axios Live essential events.

• Collaborate closely with Events, Editorial, Partnerships, Design, and Audience Development during campaign planning and execution.

• Conduct weekly marketing updates, sharing registration performance, audience insights, campaign priorities, and recommendations with internal stakeholders.

• Ensure an audience-first mindset is integrated throughout the event planning process.

⛳️ Requirements

• A minimum of 3 years of experience in growth marketing, lifecycle marketing, CRM, or event marketing.

• Proven experience managing integrated marketing campaigns across email, paid media, and owned channels.

• Strong grasp of lifecycle marketing principles, customer journeys, and marketing automation.

• Experience in developing audience segmentation and personalization strategies.

• Demonstrated ability to manage paid social campaigns with a focus on audience acquisition and conversion.

• Strong analytical skills and experience in interpreting campaign performance and audience data.

• Excellent project management and cross-functional collaboration skills.

• Exceptional written communication skills with keen attention to detail.

🏝️ Benefits

• 401(k) with employer matching

• Comprehensive PPO and High Deductible health insurance options within the Blue Cross Blue Shield network

• Employer contribution to Health Savings Account (HSA) for the high deductible health plan option

• Dental and vision coverage

• 12-week paid leave for primary caregivers

• Generous vacation policy along with holidays

• One mental health day per quarter

• Annual stipend for learning and development

• $100 monthly work-from-home stipend

• Tele-mental health services through Headspace

• OneMedical membership, including telehealth services

• Personal health advocacy resources via HealthAdvocate

• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility

• Access to the Axios “Family Fund” for financial support during hardships or emergencies

• Flexible work arrangements for parents and caregivers

• Virtual company-sponsored social events

• A positive and supportive work environment

• Commitment to an open, inclusive, and diverse work culture