Senior App Store Optimization, ASO Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Spearhead the organic growth strategy for a collection of international mobile applications.

• Create long-term ASO strategies that align with clients’ business goals.

• Identify avenues to enhance organic acquisition, improve conversion rates, and boost revenue.

• Develop quarterly growth roadmaps and prioritize initiatives based on their potential impact.

• Convert data into clear and actionable strategic recommendations for clients.

• Conduct keyword research and perform market analysis.

• Optimize metadata in both the App Store and Google Play.

• Formulate localization strategies across diverse markets.

• Enhance creative assets, including screenshots, icons, feature graphics, and videos.

• Plan and assess A/B testing efforts.

• Monitor rankings, visibility, conversion rates, and competitor activities.

• Stay informed about platform updates and industry trends.

• Present strategies and recommendations to clients effectively.

• Lead client meetings and workshops.

• Build and maintain trusted relationships with clients.

• Collaborate with teams in Paid User Acquisition, Creative Strategy, CRM & Retention, Measurement & Attribution, and Growth Consulting.

• Represent REPLUG at conferences, webinars, podcasts, thought leadership events, articles, and in industry content.

• Contribute to marketing initiatives and help shape REPLUG’s presence in the market.

⛳️ Requirements

• A minimum of 3–5 years of practical ASO experience.

• Experience in managing multiple mobile applications at the same time.

• Strong knowledge of both the Apple App Store and Google Play ecosystems.

• Proven track record in developing ASO strategies, rather than merely executing tasks.

• In-depth understanding of keyword optimization, metadata, and localization techniques.

• Experience in planning and analyzing A/B tests.

• Strong grasp of App Store conversion optimization strategies.

• Familiarity with Apple Search Ads and how paid search can support organic growth.

• Exceptional analytical skills and confidence in working with performance metrics.

• Experience in presenting recommendations to clients or senior stakeholders directly.

• Excellent proficiency in written and spoken English.

• Comfortable working autonomously in a fully remote setting.

🏝️ Benefits

• Work remotely with flexibility and a high level of ownership.

• Continue to grow through learning opportunities, experimentation, and participation in industry events.

• Access monthly health and fitness benefits.

• Enjoy an annual educational budget.