Senior Analyst Relations Manager

This is a fully remote position, open to applicants in Arizona, +6 more states.

📋 Description

• Take charge of and implement Fortra's analyst relations strategy.

• Foster and nurture relationships with senior analysts at Gartner, Forrester, IDC, and other research firms.

• Organize analyst briefings, inquiries, product demos, and executive meetings.

• Prepare and guide executives and subject matter experts for engagements with analysts.

• Create messaging, presentations, and briefing documents.

• Collaborate with Product Marketing and Product Management on product roadmaps, market positioning, and competitive differentiation.

• Work alongside Executive Leadership to convey corporate strategy and business priorities.

• Keep track of analyst research, market trends, and competitive intelligence.

• Provide actionable insights to internal stakeholders.

• Oversee Fortra's involvement in analyst research and evaluations, including Magic Quadrant®, Wave™, and MarketScape.

• Set up and monitor analyst engagement activities and assess program effectiveness.

• Collaborate with PR, Content, Web, and Design teams to ensure consistent external messaging.

• Spearhead the transition from an agency-supported analyst relations model to a scalable in-house program.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related discipline, or equivalent experience.

• Around 8-12 years of experience in Analyst Relations, Product Marketing, Product Management, Corporate Communications, or a comparable B2B technology role.

• Proven experience in the cybersecurity sector, ideally with a cybersecurity vendor or a related B2B technology firm.

• Established connections with cybersecurity industry analysts at Gartner, Forrester, IDC, and similar organizations.

• Capability to autonomously initiate and manage analyst engagements.

• Strong written and verbal communication abilities.

• Proficiency in presenting complex technical concepts and advising executive and analyst audiences.

• Excellent skills in relationship management, stakeholder engagement, and executive presence.

• Ability to handle multiple priorities while demonstrating sound judgment and ownership.

• Preferred: experience in leading or assisting in the development of an analyst relations program within enterprise software, cybersecurity, or SaaS.

• Preferred: experience in leading analyst evaluations like Gartner Magic Quadrant, Forrester Wave, or IDC MarketScape.

• Preferred: familiarity with competitive intelligence and market research methodologies.

🏝️ Benefits

• Competitive benefits and salaries.

• Opportunities for personal and professional development.

• Flexibility.

• Health, dental, and vision coverage from the start.

• Immediate enrollment in 401(k), HSA, and FSA plans.

• Flexible PTO policy.

• Tuition and personal enrichment reimbursement.

• Option to enroll in ID Theft Protection Program.

• Perks that promote holistic well-being.