Senior Analyst, Marketing Analytics

📋 Description

• Oversee the creation and enhancement of attribution models that assess the impact of Marketing and various TOFU channels, ensuring a comprehensive understanding of the customer journey.

• Develop a framework for evaluating all marketing channels. Create extensive reporting for Share of Voice, organic reach, and brand sentiment to balance our focus on performance marketing.

• Lead the annual and quarterly planning for marketing investments, offering data-driven recommendations regarding budget distribution.

• Construct and maintain projected Lifetime Value (LTV) models to inform acquisition and retention strategies, ensuring high-quality signals are relayed back to ad platforms.

• Examine the B2B funnel from initial awareness through to closed-won revenue, pinpointing friction points and identifying opportunities for the growth team.

• Serve as the custodian of marketing data. Collaborate with RevOps to ensure that data from HubSpot and Salesforce remains the "single source of truth."

• Although this position may not initially have direct reports, you will function as a technical lead, mentoring senior analysts and establishing standards for analytical excellence across the team.

⛳️ Requirements

• Extensive experience in marketing analytics, particularly within B2B SaaS or fast-growing enterprise settings.

• Demonstrated success in designing and implementing attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) channels.

• Profound knowledge of non-paid focus areas; experience in creating reports for organic growth, brand health, and Share of Voice (SoV).

• Skilled and confident in navigating the entire technical stack from Snowflake to Dbt and BI tools.

• Familiarity with CRM and automation systems (Salesforce, HubSpot) as well as modern BI tools (Sigma, Tableau, or Looker).

• Capability to effectively engage with executives, translating complex data structures into a clear narrative.

• Professional proficiency in both written and spoken English.

• Exhibits strong automation and AI skills.

• Fluent in English, both in writing and speaking.

• While remote work experience is not mandatory, it is considered a plus.

🏝️ Benefits

• Work from anywhere

• Flexible paid time off

• Flexible working hours (we operate asynchronously)

• 16 weeks of paid parental leave

• Mental health support services

• Stock options

• Learning budget

• Home office budget & IT equipment

• Budget for local in-person social events or co-working spaces