Senior Analyst, Marketing Analytics

📋 Description

• Oversee the creation and enhancement of attribution models that effectively capture the impact of Marketing and various Top-of-the-Funnel (TOFU) streams, ensuring a comprehensive understanding of the customer journey.

• Develop the framework for evaluating all marketing channels. Create detailed reporting on Share of Voice, organic reach, and brand sentiment to balance our focus on performance marketing.

• Lead the annual and quarterly planning processes for marketing investments, delivering data-driven recommendations for budget allocation.

• Construct and maintain projected Lifetime Value (LTV) models to inform acquisition and retention strategies, ensuring high-quality signals are integrated back into advertising platforms.

• Examine the B2B funnel from initial awareness to closed-won revenue, identifying friction points and opportunities for growth for the team.

• Serve as the steward of marketing data. Collaborate with RevOps to ensure that data from HubSpot and Salesforce remains the 'single source of truth.'

• Although this position may not have direct reports initially, you will function as a technical leader, mentoring senior analysts and establishing a benchmark for analytical excellence across the team.

⛳️ Requirements

• Significant experience in marketing analytics, particularly in B2B SaaS or high-growth enterprise settings.

• Demonstrated success in designing and implementing attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams.

• Comprehensive understanding of non-paid focus areas; experience in developing reports for organic growth, brand health, and Share of Voice (SoV).

• Proficient and confident in navigating the complete technical stack from Snowflake to Dbt and BI tools.

• Familiarity with CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker).

• Capable of commanding the attention of executives, turning complex data structures into a coherent narrative.

• Professional proficiency in both written and spoken English.

• Exhibits strong automation and AI capabilities.

• Fluent in English, both written and spoken.

• While remote work experience is not mandatory, it is viewed as an advantage.

🏝️ Benefits

• Work from anywhere

• Flexible paid time off

• Flexible working hours (we operate asynchronously)

• 16 weeks of paid parental leave

• Mental health support services

• Stock options

• Learning budget

• Home office budget & IT equipment

• Budget for local in-person social events or co-working spaces