Senior Analyst, GTM Intelligence

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement a lead scoring framework utilizing high-intent product, behavioral, and firmographic indicators — leveraging data from Redshift, Salesforce, Gong, and Clay.

• Create and oversee lead routing and distribution logic across both inbound and outbound channels using LeanData and Salesforce, incorporating guardrails, alert notifications, and monitoring systems.

• Automate ongoing analytical tasks — such as distribution checks, connect rate diagnostics, closed-loss tagging, and resting period analysis — to ensure they operate without manual oversight.

• Employ AI tools (Claude, Gong transcript analysis, NLP pipelines) to derive signals from sales interactions at scale and provide actionable insights to Sales leadership.

• Collaborate with Sales, Marketing, and RevOps to define Ideal Customer Profile (ICP), enhance lead quality, and translate analytical findings into operational and strategic decisions.

• Establish and maintain the knowledge infrastructure (documentation for routing logic, signal dictionaries, and model documentation) to ensure the team's outputs are institutional rather than individual efforts.

⛳️ Requirements

• 3–5 years of experience in analytics or operations within SaaS Sales Ops, RevOps, GTM Engineering, or a similar role.

• Proficient knowledge of Salesforce: you understand data storage, object functionality, and have a perspective on system structuring.

• Strong SQL proficiency; practical experience with Redshift, BigQuery, Snowflake, or a similar data warehouse.

• Familiarity with lead routing and distribution tools (LeanData, Salesforce routing rules, ChiliPiper, or comparable solutions).

• Proven AI fluency: you utilize AI to create repeatable, automated workflows rather than merely drafting emails or summarizing documents. You should be able to articulate a workflow you've designed that operates independently.

• Experience in building or contributing to a lead scoring model, prioritization framework, or a similar rules-based or statistical system.

• Clear written communication skills; ability to succinctly present complex analytical work to VP-level stakeholders.

🏝️ Benefits

• Brightwheel is dedicated to fostering a diverse and inclusive workplace and is an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.