Senior Analyst, Analytics and Insights – Programmatic

📋 Description

• Lead client-facing communication campaigns, strategizing, reviewing campaign insights, and providing storytelling interpretations of data.

• Collaborate with clients to identify key business challenges and design analytic and testing plans that yield actionable intelligence.

• Oversee campaign performance and reporting insights, while suggesting optimization opportunities (e.g., launching additional channels, refining targeting strategies, proposing new analyses to address client challenges and objectives).

• Assess model performance across revenue, performance metrics, and pacing.

• Design and conduct tests to evaluate the effectiveness of models and features.

• Partner with internal teams and stakeholders to ensure that measurement tools and products are suitable for tackling client business challenges.

• Create innovative measurement tools and solutions.

• Advise clients on the development and alignment of marketing programs across online channels.

• Establish setup parameters, including testing methodologies, reporting needs, and optimization modeling requirements, to maximize the impact and efficiency of optimization efforts. Participate in internal discussions to ensure successful campaign setups.

• Communicate optimization results to clients, demonstrating value against initial business objectives.

⛳️ Requirements

• A minimum of 2 years of experience in a similar role.

• Proficient in SQL and Excel, including pivot tables.

• Background in digital media or programmatic analytics.

• Experience in compiling audience insights reports.

• Familiarity with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools is a plus.

• Excellent communicator, able to simplify complex technical features for diverse audiences.

• An individual with a keen interest in media and strategy and the ability to convey concepts contextually to clients.

• Capable of multitasking and prioritizing among several high-profile clients.

• Highly creative with a strong attention to detail, self-motivated, and driven.

• Eager to thrive in a dynamic startup environment.

• A collaborative team player with a passion for knowledge sharing.

• Committed to doing whatever is necessary to accomplish tasks.

• Nerdy yet lovable personality.

• Data-driven, technically skilled, self-starting, and inquisitive.

• Exceptional presentation, visualization, and storytelling abilities using PowerPoint.

• Strong diagnostic skills.

• Technical knowledge to design campaigns that optimize the use of our technology platform.

• Professional oral and written communication skills.

• Experience in client-facing roles.

• Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or a related field.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive medical, dental, and vision insurance.

• Employee equity and stock purchase plan.

• Employee discounts, virtual wellness classes, and pet insurance. And more!!