Senior Affiliate Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the Affiliate channel, overseeing investment decisions, partner relationships, forecasting, roadmap development, and the patient journey.

• Drive Rula’s patient acquisition goals through a data-centric approach and scalable strategies.

• Develop and enhance the Affiliate channel as a vital component of patient marketing efforts.

• Provide oversight for an Affiliate Specialist, an external contractor, and virtual assistants through a dotted-line reporting structure.

• Surpass targets by recruiting and nurturing high-quality publishers.

• Improve partner performance through strategic optimization.

• Maintain channel integrity by ensuring compliance and conducting fraud/quality audits.

• Identify issues, triage problems, and communicate necessary actions or results effectively.

• Collaborate with teams in Analytics, Finance, Provider Success, internal and external stakeholders, as well as executive leadership.

• Clearly and concisely communicate channel inputs, performance metrics, and outcomes.

⛳️ Requirements

• Over 8 years of relevant professional experience in executing and managing affiliate marketing programs.

• Proficient in affiliate networks/platforms such as Impact, Commission Junction, Rakuten, or Partnerize.

• Deep understanding of partner onboarding processes, tracking setups, commission/payout structures, and optimization tactics.

• Proven experience in managing substantial budgets or partner expenditures exceeding $1M monthly.

• Skilled in recruiting, negotiating with, and managing publisher/affiliate partners.

• Familiarity with affiliate tracking, attribution, and compliance/fraud auditing processes.

• Experience collaborating cross-functionally with Finance and Analytics teams.

• Expertise in data-driven and ROI-focused affiliate initiatives, including management of partner or State-level ROI.

• Must reside in the United States; currently, we are not hiring in Hawaii.

• Preferred: hands-on experience with Impact.

• Preferred: experience in leading a team, virtual assistants, or specialists.

• Preferred: background in managing marketplace/directory partners or retail partners like Amazon.

• Preferred: proven track record of building or utilizing AI agents to streamline affiliate operations.

• Preferred: proficiency with Looker or similar data visualization tools.

• Preferred: experience with first-party data integration tools such as Freshpaint or Segment.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary and benefits with complete transparency regarding pay ranges.

• Comprehensive medical, dental, vision, life, disability, and FSA/HSA coverage.

• Access to a 401(k) plan.

• Generous time-off policies, which include two company-wide shutdown weeks annually.

• Paid parental leave available for birthing, non-birthing, adopting, and fostering parents.

• Employee Assistance Program (EAP).

• Quarterly stipends for team-building activities or in-person gatherings.

• Community and employee resource groups.

• Stipend for home office setup for new hires.

• Monthly stipend of $50 for internet or cell phone expenses.

• Ongoing wellness initiatives throughout the year.

• Monthly wellness stipend of $50.

• Equity opportunities available.

• Bonus potential, though no bonus is provided for this position.