Senior Advisor – Analytics and Data Visualization

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Develop and execute measurement frameworks to assess the effectiveness of marketing across both digital and offline channels.

• Identify essential business drivers and performance metrics that guide strategic decision-making.

• Evaluate marketing performance at the campaign and creative levels to discover optimization potential and measure business impact.

• Link media investments, customer behavior, and organizational results through insights derived from data.

• Create engaging visual narratives that enable stakeholders to swiftly comprehend business performance, trends, risks, and opportunities.

• Simplify complex analyses into clear recommendations for marketing leaders and executive teams.

• Provide insights that shape strategic planning, resource allocation, and marketing optimization choices.

• Design, develop, and sustain interactive dashboards, scorecards, and reporting solutions using Tableau and other visualization tools.

• Collaborate with analytics, engineering, and data science teams to create scalable self-service tools that enhance data accessibility and utilization.

• Act as a trusted advisor to business partners, assisting teams in leveraging data for informed decision-making.

• Advocate for data visualization best practices and enhance analytical capabilities throughout the organization.

⛳️ Requirements

• Over 5 years of experience in marketing analytics, business intelligence, digital analytics, or related disciplines.

• Strong proficiency in analyzing digital marketing performance across various channels, including paid search, display, social media, email, web, and customer experience platforms.

• Proven capability to convert complex data into practical business recommendations.

• Advanced experience with Tableau or other similar business intelligence and visualization tools.

• Strong analytical and technical abilities, including experience managing large datasets using SQL, Excel, Python, or similar technologies.

• Familiarity with Adobe Analytics or comparable digital analytics platforms.

• Skill in designing dashboards, scorecards, and executive-level reporting solutions.

• Ability to effectively communicate with both technical and non-technical audiences.

• Strong project management abilities with the capacity to juggle multiple priorities in a dynamic environment.

• Intellectual curiosity, critical thinking, and a strong desire for problem-solving.

• Experience leading projects from conception to delivery, including stakeholder alignment, analysis, recommendation development, and implementation.

🏝️ Benefits

• Core Medical Coverage: (affordable low deductible Medical, Dental, and Vision Insurance plans)

• 401K Retirement Plan with a 7% Employer Contribution

• Generous Paid Time Off

• Maternity / Paternity Leave

• Infertility Treatment Program

• Adoption Assistance

• Education Assistance

• Enterprise Learning and Development

• And more