Senior Advertising Executive

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Oversee daily management and execution of advertising strategies within client digital direct marketing fundraising initiatives, which include search engine marketing, display advertising, social media promotions, and retargeting efforts.

• Create paid advertising campaigns that align with client objectives, while monitoring campaign effectiveness to guarantee optimization and exceptional performance outcomes.

• Cultivate and maintain relationships with clients through consistent communication via email, meetings, presentations, and written reports.

• Coordinate creative services, which involve writing and editing engaging copy, guiding graphic designers, and supervising the production of advertising materials and other creative assets associated with campaigns.

• Formulate and review client budgets, ensuring reconciliation with the Accounting team.

• Assess digital advertising performance by analyzing reports and generating insights that translate metrics into clear recommendations for clients.

• Develop strategies for up-selling and cross-selling services.

• Exhibit comprehensive knowledge of the agency’s various resources.

• Enhance the agency’s public profile by attending events, publishing white papers, speaking at workshops, and fostering relationships with leadership in major agencies and organizations.

• Investigate new advertising opportunities while remaining informed about online advertising technologies, trends, and techniques applicable to nonprofit development.

• Engage in new business proposals and presentations.

⛳️ Requirements

• Minimum required experience: 7 years.

• Experience in dedicated digital paid advertising roles and/or media planning within the domains of advocacy, fundraising, online marketing, and direct response.

• Required expertise: Proven experience managing the complete spectrum of digital paid advertising.

• Technology-savvy, with a continuous understanding of online fundraising, marketing, and advocacy technologies.

• Proven ability to make data-driven decisions using advertising KPIs through analytics, A/B testing, and dashboards to implement recommendations for ongoing optimization.

• Familiarity with advertising platforms such as Facebook Business Manager, Google Analytics, and Google Ads.

• Strong grasp of Google Grant management and best practices.

• Proficiency in Microsoft products (Word, Excel, PowerPoint, Outlook).

• Demonstrated effective utilization of digital tools for managing internal and external workflows and communications (including email, chat, Zoom, and online workflow tools).

• Additional desired experience and knowledge (not mandatory): Understanding of Microsoft Ad for Social Impact Grant and LinkedIn ad grant management best practices.

• Some experience with platforms like Luminate, Salsa, EveryAction, Engaging Networks, Salesforce Marketing Cloud, or similar eCRM systems.

• Familiarity with project management or workflow tools such as ClickUp.

🏝️ Benefits

• Employer-sponsored and fully paid core benefits: Health (various carrier options), Dental, Life Insurance, Short and Long-Term Disability, Employee Assistance Program (EAP), and employer-matching FSA contributions.

• 35% employer contribution towards dependent health insurance costs.

• Additional optional benefits with employee cost-sharing: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan.

• 401(k) plan with automatic employer contributions equal to 3%.

• Equalized profit-sharing opportunities.

• Paid Time Off benefits, including: 13 company holidays, early release every Friday and on days before company holidays, vacation time starting at 15 days per year (increases with tenure), sick leave of 1 day per month, personal time of 3 days per year, paid parental leave of 8 weeks, and volunteer leave of 3 days per year.

• Philanthropic fund with corporate matching for employee charitable contributions, alongside other opportunities for staff-directed corporate donations.

• Access to industry conferences and professional development opportunities.

• A remote-first work culture with access to physical offices for local staff (Berkeley | DC).