Senior Ad Monetisation Specialist

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Take ownership of the advertising monetization strategy and its implementation across both web and mobile applications.

• Set up, manage, and optimize AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.

• Conduct audits of the existing ad setup to pinpoint opportunities for enhancing fill rate, eCPM, show rate, ARPU, and overall ad revenue.

• Design and oversee ad unit structures across various brands, platforms, countries, user segments, and placements.

• Introduce and optimize various ad formats, including banners, interstitials, native ads, and potentially rewarded ads.

• Establish and refine mediation groups, bidding strategies, waterfalls, demand partners, floors, and country-specific strategies.

• Resolve ad revenue challenges, such as no-fill situations, low show rates, SDK/adapter problems, consent-related issues, policy restrictions, and impacts of app releases.

• Collaborate with the Engineering team to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and quality assurance processes.

• Partner with the Product team to ensure ad placements enhance incremental revenue while preserving subscription conversion, user retention, and overall user experience.

• Work alongside the Data team to create reporting dashboards and track key ad monetization metrics by platform, brand, country, placement, app version, and user type.

• Conduct experiments to evaluate ad formats, placements, frequency caps, mediation adjustments, and demand partners.

• Monitor ad quality, adherence to policies, brand safety, privacy requirements, and consent management practices.

• Provide weekly reports, insights, and recommendations to company leadership.

⛳️ Requirements

• Extensive hands-on experience with Google AdMob.

• Extensive hands-on experience with Google Ad Manager.

• Expertise in app ad mediation setup and optimization, including bidding, waterfalls, mediation groups, demand partners, and country-specific optimization.

• Proficiency in web ad monetization, encompassing ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimization.

• Solid understanding of essential ad metrics: Ad requests: Match rate / fill rate, Show rate, Impressions, eCPM, CTR, ARPDAU / ARPU, Revenue per session, Impressions per user, No-fill rate.

• Capability to diagnose revenue declines and technical ad issues.

• Experience with various ad formats: Banner ads, Interstitial ads, Native ads, Rewarded ads, Web display ads.

• Familiarity with consent management, privacy regulations, GDPR/CCPA considerations, and ad personalization settings.

• Knowledge of SDK implementation, mediation adapters, app release impacts, test ads, quality assurance, and debugging tools.

• Ability to articulate clear implementation requirements for the Engineering team.

• Proficient in reporting and analytical skills using tools like Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar platforms.

• Experience conducting A/B tests or controlled experiments for ad placements, frequency caps, and monetization adjustments.

• Understanding of subscription-based businesses and the ability to balance ad revenue with subscription conversion and retention.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full-time.

• 28 calendar days of vacation per year.

• 7 wellness days per year (time off) that can be utilized for personal matters or recovery without requiring sick leave.

• Bonuses of up to $5000 for recommending successful candidates for positions within the company.

• 50% coverage for professional training, international conferences, and meetings.

• Corporate discount on English language lessons.

• Health benefits: If you do not qualify for corporate medical insurance, the company will reimburse up to $1,000 gross annually for health insurance or medical expenses for yourself and immediate family members (spouse, children).

• Workplace organization: The company provides all employees with a well-equipped workspace and necessary equipment (desk, chair, Wi-Fi, etc.) at our offices or co-working locations. For other locations, the company reimburses workplace expenses up to $1,000 gross every three years, based on paychecks. This amount can be used for co-working space rental or setting up a home office (desk, chair, internet, etc.) during that period.

• An internal gamified gratitude system: earn bonuses from colleagues that can be exchanged for merchandise, team-building events, massage certificates, and more.