Senior Ad Monetisation Specialist

This is a fully remote position, open to applicants in Indonesia, +4 more countries.

📋 Description

• Take charge of the advertising monetisation strategy and its implementation across both web and mobile applications.

• Set up, manage, and enhance AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.

• Review the existing ad configuration and pinpoint opportunities to boost fill rate, eCPM, show rate, ARPU, and overall ad revenue.

• Create and oversee ad unit architectures across various brands, platforms, countries, user segments, and placements.

• Introduce and refine banner, interstitial, native, and potentially rewarded ad formats.

• Establish and optimise mediation groups, bidding, waterfalls, demand partners, floors, and strategies at the country level.

• Resolve issues related to no-fill, low show rates, SDK/adapter problems, consent-related matters, policy adherence, and app releases.

• Collaborate with the Engineering team on SDKs, mediation adapters, ad placements, event tracking, consent flows, and quality assurance processes.

• Partner with Product to enhance incremental revenue while preserving subscription conversion, user retention, and overall user experience.

• Work alongside Data to create dashboards and track ad monetisation metrics by platform, brand, country, placement, app version, and user type.

• Conduct experiments on ad formats, placements, frequency caps, mediation adjustments, and demand partners.

• Oversee ad quality, policy compliance, brand safety, privacy standards, and consent management.

• Deliver weekly reports, insights, and recommendations to leadership.

⛳️ Requirements

• Advanced hands-on experience with Google AdMob.

• Advanced hands-on experience with Google Ad Manager.

• Proficient in setting up and optimising app mediation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation.

• Experience in web ad monetisation, covering ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation.

• Strong grasp of ad metrics such as match rate/fill rate, show rate, impressions, eCPM, CTR, ARPDAU/ARPU, revenue per session, impressions per user, and no-fill rate.

• Capability to diagnose revenue declines and technical ad problems.

• Proficient with banner, interstitial, native, rewarded, and web display ads.

• Familiarity with consent management, privacy regulations, GDPR/CCPA considerations, and ad personalisation settings.

• Understanding of SDK implementation, mediation adapters, app release implications, test ads, quality assurance, and debugging tools.

• Ability to draft clear implementation requirements for the Engineering team.

• Reporting and analytical skills using tools like Looker, Tableau, Power BI, Google Analytics, BigQuery, Excel, or similar.

• Experience conducting A/B tests or controlled experiments for ad placements, frequency caps, and monetisation adjustments.

• Knowledge of subscription business models and the ability to balance ad revenue with subscription conversion and retention.

🏝️ Benefits

• REMOTE OPPORTUNITY for full-time work.

• 28 calendar days of vacation annually.

• 7 wellness days each year (time off).

• Bonuses up to $5000 for referring successful candidates for positions within the company.

• 50% coverage for professional training, international conferences, and meetings.

• Corporate discounts for English language lessons.

• Health benefits: up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for themselves and immediate family if not eligible for corporate medical insurance.

• Fully equipped workplace with necessary tools in offices or co-working locations.

• Reimbursement of workplace expenses up to $1,000 gross once every 3 years for co-working or home-office setup costs.

• Internal gamified gratitude system with bonuses redeemable for merchandise, team-building activities, massage certificates, and more.