Senior Account Manager, Performance Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Manage client relationships and set strategic direction for 1 to 3 key accounts

• Facilitate weekly performance discussions with founders, CMOs, and marketing directors

• Create cross-channel media strategies across platforms such as Meta, Google, TikTok, Connected TV, and email

• Provide budget allocation suggestions based on attribution analysis and conversion metrics

• Distinguish between genuine performance issues and normal fluctuations, proactively offering solutions

• Challenge client assumptions when data indicates a more effective approach

• Convert attribution data into actionable business insights

• Guide discussions concerning underperformance, budget adjustments, and flawed testing setups

• Oversee cross-channel performance and pinpoint optimization opportunities

• Link marketing performance to revenue, CAC payback, and LTV

• Collaborate with media buyers, creative teams, web development, and campaign launches

• Oversee project timelines and manage multiple priorities across distributed teams

• Contribute to agency operations, providing strategic value that aids in client renewals

⛳️ Requirements

• 5+ years of experience managing performance marketing campaigns or client accounts with strategic responsibilities

• Direct, hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen

• Ability to discuss Google Ads structure, strategy, diagnostics, branded spending, feed issues, and attribution

• Working knowledge of Meta Ads and TikTok Ads sufficient to guide client discussions

• Proficiency in GA4, Looker Studio, and cross-channel attribution

• Ability to critically assess reports and identify data discrepancies

• Experience managing accounts with monthly budgets of $100K+ or equivalent complexity

• Agency experience is strongly preferred

• In-house experience should include direct collaboration with external partners or executive-level stakeholders strategically

• Demonstrated ability to navigate challenging conversations while maintaining trust and delivering difficult truths

• DTC or e-commerce experience is required

• Experience in premium or luxury verticals is strongly preferred

• Comfortable working in remote, asynchronous environments with distributed teams

🏝️ Benefits

• Paid time off

• Paid holidays

• Support for professional development

• Bonus opportunities linked to client outcomes and ownership behaviors

• Fully remote work