Senior Account Manager, Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage client relationships from strategy formulation to execution for 1 to 3 key accounts.

• Conduct weekly performance meetings with founders, CMOs, and marketing directors.

• Create comprehensive media strategies that span across Meta, Google, TikTok, CTV, and email.

• Provide budget allocation recommendations based on attribution analysis and conversion metrics.

• Distinguish between actual performance issues and typical variances, proactively offering solutions.

• Challenge client assumptions when data indicates a more effective strategy.

• Convert attribution data into clear, actionable business insights.

• Facilitate discussions regarding underperformance, budget reallocation, and flawed testing setups.

• Oversee cross-channel performance and pinpoint opportunities for optimization.

• Link marketing performance to revenue, customer acquisition cost (CAC) payback, and lifetime value (LTV).

• Collaborate with media buyers to translate strategy into actionable implementation.

• Work alongside the creative team on testing roadmaps and asset creation.

• Oversee project timelines across creative production, web development, and campaign launches.

• Align agency operations with the strategic direction of client businesses.

• Manage multiple priorities across distributed teams.

⛳️ Requirements

• A minimum of 5 years of experience managing performance marketing campaigns or client accounts with strategic responsibility.

• Direct, hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen.

• Ability to discuss the structure, strategy, and diagnostics of Google Ads.

• Working knowledge of Meta Ads and TikTok Ads to effectively lead client discussions.

• Proficiency in GA4, Looker Studio, and cross-channel attribution methodologies.

• Skill in critically analyzing reports to identify anomalies.

• Experience managing accounts with monthly budgets of $100K or equivalent complexity.

• Agency experience is strongly preferred, or in-house experience with external partners or executive stakeholders in a strategic role.

• Proven capability to navigate challenging conversations while maintaining trust when delivering difficult truths.

• Experience in direct-to-consumer (DTC) or e-commerce environments is required.

• Preference for candidates with experience in premium or luxury verticals.

• Comfort working in remote, asynchronous environments with distributed teams.

• Ability to explain Google Performance Max structures, asset group logic, audience signals, feed health, and branded contamination.

• Capability to diagnose common issues related to Shopify feeds and Merchant Center.

• Understanding of use cases for Search, Shopping, Performance Max, and Demand Gen.

• Proficiency in interpreting GA4 and Looker Studio reports, attribution windows, conversion lags, and platform reporting discrepancies.

• Knowledge of marketing efficiency ratio (MER), blended CAC, and incrementality concepts.

• Familiarity with Meta ASC scaling and TikTok Spark Ads.

🏝️ Benefits

• Paid time off.

• Paid holidays.

• Support for professional development.

• Bonus opportunities linked to client outcomes and ownership behaviors.

• Fully remote work arrangement.