Semi Senior Performance Media Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assist leads in crafting and executing comprehensive digital media strategies across paid search, paid social, programmatic display, video, retail media, and new platforms.

• Help translate media strategies into implementable campaign plans, audience definitions, targeting methods, and activation needs.

• Collaborate with senior media team members to support full-funnel media initiatives that align with client business goals.

• Aid in the creation of testing roadmaps and optimization frameworks to enhance campaign performance.

• Utilize audience, platform, and performance insights to guide recommendations and future planning activities.

• Stay updated on industry trends, platform changes, and new AI-driven media capabilities.

• Create, launch, conduct quality assurance, and oversee campaigns across various platforms including Google Ads, Meta, Amazon Ads, TikTok, DV360, The Trade Desk, LinkedIn, and other pertinent channels.

• Manage daily campaign execution tasks such as trafficking, audience creation, tracking validation, budget oversight, and platform upkeep.

• Track campaign pacing and performance to ensure budgets are spent efficiently and effectively.

• Implement ongoing optimizations related to bidding strategies, audience targeting, placements, creative assets, and overall targeting to enhance performance outcomes.

• Discover opportunities for testing new ad formats, platform features, automation capabilities, and AI-driven tools.

• Collaborate with creative, analytics, and account teams to ensure successful campaign launches that achieve client objectives.

• Assess campaign performance and proactively seek optimization opportunities across various channels.

• Analyze media performance data and convert findings into actionable recommendations.

• Contribute to reporting efforts by collecting insights, identifying trends, and communicating performance drivers.

• Work with analytics and data teams to verify tracking, attribution, and measurement frameworks.

• Assist in the creation of performance summaries, dashboards, and client-facing reporting materials.

• Leverage AI-enhanced analytics, reporting, and workflow tools to extract insights and simplify analysis.

• Work closely with team leadership to ensure execution aligns with strategic recommendations and client objectives.

⛳️ Requirements

• 3–5 years of experience in digital media planning and buying, preferably within an omni-channel agency setting.

• Practical experience in managing, executing, and optimizing campaigns across paid search, paid social, display, programmatic, video, and/or retail media platforms.

• Strong knowledge of Google Ads and DV360.

• Understanding of campaign trafficking, ad operations, tracking implementation, and measurement basics.

• Experience with analytics, reporting platforms, and performance dashboards.

• Excellent analytical abilities to identify trends, generate insights, and provide data-driven recommendations.

• Ability to manage multiple campaigns and priorities in a dynamic environment.

• Proficient English communication skills (mandatory).

• Familiarity with AI-driven marketing, analytics, automation, and productivity tools, alongside a genuine interest in exploring new technologies that enhance efficiency and performance.

• Capability to work independently while contributing to a highly collaborative team culture.

🏝️ Benefits

• Flexibility, with options for remote and hybrid work depending on the country.

• Opportunities for career advancement, including international mobility and professional development programs.

• Access to learning and development resources, including cutting-edge tools, training, and industry experts.