SEM & SEO Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Develop, implement, and oversee Google Ads campaigns across both search and display formats, focusing on keyword targeting, ad copy creation, bidding strategies, and budget management.

• Conduct structured A/B tests on ad copy, landing pages, and audience segments to enhance click-through rates (CTR), conversion rates, and customer acquisition costs (CAC).

• Take full ownership of the paid search funnel from click to installation, understanding post-click behavior and optimizing accordingly.

• Monitor campaign performance daily and execute real-time adjustments to maximize return on ad spend.

• Manage Splash's organic search strategy comprehensively, including keyword research, on-page SEO, technical SEO, and content development.

• Conduct audits and enhance site architecture, page loading speed, schema markup, and crawlability to optimize organic visibility.

• Collaborate with content teams to create pages and articles that rank for high-intent sports and contest-related queries.

• Track and analyze organic traffic, rankings, and conversions, continuously optimizing based on data insights.

• Develop a backlink strategy to increase domain authority through relevant partnerships in sports, gaming, and media.

• Maintain a keen interest in how AI is transforming search, including Google AI Overviews, ChatGPT, Perplexity, and future developments.

• Collaborate with content and product teams to ensure that Splash's owned pages are optimized for performance in both traditional and evolving search environments.

⛳️ Requirements

• 3-5+ years of hands-on experience in SEM and SEO, with a proven record of driving significant paid and organic search growth.

• Extensive knowledge of Google Ads, having managed substantial budgets and the ability to create campaigns from the ground up, rather than merely optimizing existing ones.

• Strong foundation in technical SEO, familiar with tools like Search Console, Ahrefs, or Semrush, and capable of interpreting crawl reports.

• Analytical mindset and comfortable working with data; able to generate your own reports, create dashboards, and derive insights independently.

• Excellent written communication skills, able to write and edit search content as needed, rather than solely instructing others.

• A genuine curiosity about the impact of AI on search.

• High level of personal initiative; you proactively identify challenges, devise solutions, and deliver results from start to finish.

• Passion for sports is a plus; understanding the language and culture of sports fans enhances the effectiveness of your work.

🏝️ Benefits

• Opportunity to earn equity in the company.

• Comprehensive Medical, Dental, and Vision Insurance.

• 401K/Retirement Plan Options.

• Flexible Paid Time Off (PTO).

• Annual company retreats and team offsite events.

• Stipend for remote work expenses.

• Regular company-wide games with cash prizes.