Betting SEO Content Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• As a member of an international team of content managers, you will be responsible for reviewing existing content, commissioning new material, and publishing fresh content to high standards that encompass betting and casino in Canada, Australia, the United States, and the United Kingdom.

• Join our organization as an SEO Content Manager (English-speaking). You will play a pivotal role in directing content strategies for our English-speaking Business Unit, managing the creation and optimization of content, and ensuring adherence to industry standards and regulations.

• Work collaboratively with cross-functional teams, remaining up-to-date on SEO best practices, market trends, and iGaming affiliation marketing developments.

• Commission, revise, integrate, and publish betting content that adheres to high-quality standards.

• Ensure that all content aligns with high-quality and SEO criteria.

• Source, train, and oversee Content Writers, defining requirements, conducting interviews, and providing continuous feedback.

• Monitor and update the budget report for content-related expenses.

• Evaluate the quality of content throughout the aforementioned processes.

• Develop content briefs that align with business objectives and sales priorities.

• Ensure that content adheres to user intent, E-E-A-T guidelines, and internal compliance protocols.

• Stay abreast of regulations to ensure that all content complies with operator and country-specific guidelines.

⛳️ Requirements

• Extensive knowledge, experience, and understanding of betting and related content creation, terminology, and quality standards - encompassing both Sports and Casino.

• Native-level proficiency in English, complemented by strong writing and grammar skills (capable of revising and producing clear, persuasive, and engaging content).

• Solid experience in SEO content writing, copywriting, and content management.

• Strong expertise and experience in on-page SEO.

• Practical familiarity with CMS: You possess good experience with WordPress and integration, and know how to update and publish articles in accordance with editorial guidelines and images.

• Prior experience in leading or managing freelancers is considered an advantage.

🏝️ Benefits

• 100% remote work is an option.

• Opportunities for career development in a rapidly growing global company.

• A culture that fosters autonomy, ownership, and innovation.