Search Marketing Specialist

This is a fully remote position, open to applicants in Colorado, +6 more states.

📋 Description

• Developing and overseeing a portfolio of paid search campaigns across diverse industries

• Evaluating campaign performance utilizing various tools, including Google Analytics

• Conducting keyword research and expansion, crafting ad copy, and performing competitive analysis

• Delivering proactive and strategic recommendations for campaigns on a regular basis

• Implementing advanced campaign features such as Pmax and dynamic remarketing

• Collaborating closely with other departments within the company and external vendors for successful campaign execution

• Conducting quality assurance for campaigns prior to launch

• Evaluating landing pages utilized in search engine marketing initiatives

• Generating campaign performance reports

• Keeping abreast of new trends in Search and providing recommendations to client-facing personnel

⛳️ Requirements

• Bachelor’s Degree or equivalent professional experience

• 3-5 years of experience managing campaigns on Google Ads and Microsoft Ads

• Exceptional verbal and written communication abilities

• In-depth understanding of Google Analytics or other third-party analytics and optimization tools

• Competence in multitasking and adhering to strict deadlines

• Capability to engage with all levels within the organization

• Prior experience with PPC and SEO management platforms

• Proficiency in Excel and strong quantitative analytical skills

• Basic knowledge of HTML and CSS, along with experience with tag managers is an advantage.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Life insurance

• Disability insurance

• 401k

• Paid time off

• Select paid holidays