Search & Content Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement SEO and content strategies that align with business objectives.

• Concentrate on category pages, product pages, quote/sample pages, use-case pages, comparisons, FAQs, and case studies.

• Develop and enhance content that not only ranks well but also converts effectively.

• Perform keyword research and analyze search intent.

• Discover opportunities within non-brand, high-intent search queries.

• Enhance visibility in both traditional search and AI-assisted search landscapes.

• Convert technical information into straightforward, buyer-friendly content.

• Regularly update and optimize existing pages for better performance.

• Enhance internal linking, page structure, and on-page SEO practices.

• Conduct interviews with internal subject-matter experts.

• Gather buyer questions, objections, and insights.

• Transform this information into structured content that delivers commercial results.

• Monitor SEO and content performance utilizing GA4, Search Console, and additional tools.

• Track metrics that are linked to business outcomes, rather than vanity metrics.

• Provide actionable insights and optimization recommendations.

• Maintain a weekly priority backlog.

• Prepare a monthly performance scorecard.

• Create content and optimization briefs.

• Manage published and updated pages.

• Summarize expert interviews.

• Handle technical SEO tickets.

• Offer page-level recommendations aligned with revenue objectives.

• Achieve growth in qualified organic leads.

• Increase the number of quote requests, sample requests, and inbound inquiries.

• Enhance non-brand traffic to important commercial pages.

• Strengthen conversion paths across product and category pages.

• Make contributions to both online and offline revenue impact.

• Oversee daily execution of tasks.

• Collaborate with internal stakeholders.

• Work in conjunction with a senior external SEO consultant for:

• Strategic guidance.

• Quality assurance and feedback.

• Technical escalation.

⛳️ Requirements

• Demonstrated experience in commercial SEO and content strategy.

• Strong background in category/product-focused content optimization.

• Proficient in Google Analytics (GA4) and Search Console.

• Familiarity with CMS platforms such as WordPress, Shopify, etc.

• Excellent skills in content briefing, editing, and optimization.

• Exceptional written English, characterized by clarity, structure, and persuasiveness.

• Capability to convert data into actionable improvements.

• Keen attention to detail and content accuracy.

• Comfortable working autonomously in a remote environment.

• Nice to Have:

• Experience in B2B, eCommerce, or technical sectors.

• Exposure to AI search optimization and structured content.

• Basic understanding of technical SEO.

• Knowledge of off-page SEO (not mandatory, but advantageous).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Supportive and collaborative team environment.

• Access to the latest tools and technologies in SEO.