Brand Content Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of the content calendar from inception to completion, coordinating efforts across Instagram, email, web, and blog platforms.

• Ensure a cohesive brand narrative across all channels, making certain that every release — whether it’s a product launch, workshop event, or documentary episode — contributes to a unified story instead of disjointed moments.

• Transform documentary, workshop, and product content into formats tailored for different channels, including short clips, captions, email copy, and blog posts.

• Create and share short-form content specifically for Instagram, adjusting the brand voice to fit the platform's context while maintaining authenticity and restraint.

• Produce basic clip edits using CapCut or Premiere to enhance social media and email storytelling (more complex edits will be handled by the video team).

• Increase organic followers and convert that reach into quantifiable audience engagement and email signups.

• Craft all email campaign copy and offer creative guidance, collaborating with the Klaviyo specialist responsible for the technical setup and automation.

• Develop email narratives that fulfill both brand depth and conversion objectives, including campaigns for workshops and corporate gifting.

• Write SEO-optimized blog content and on-page copy for workshop discovery and corporate gifting pages.

• Drive organic traffic growth to essential landing pages as a key performance metric.

• Act as the in-house marketing AI specialist, leveraging tools like Runway, Pika, Midjourney, ChatGPT, and Jasper to enhance content production and testing.

• Identify, experiment with, and systematize AI tools into repeatable workflows, proactively creating processes instead of waiting for directives.

⛳️ Requirements

• A minimum of 4 years of experience in content marketing, brand storytelling, or content strategy for consumer-facing brands.

• Proven history of managing content across various channels concurrently, including social media, email marketing, and blog/website content.

• Direct, hands-on experience utilizing AI tools such as Runway, Pika, Midjourney, ChatGPT, or Jasper in actual production workflows, with measurable results to demonstrate effectiveness.

• Experience in writing and directing email campaigns, preferably with knowledge of Klaviyo.

• Background in content for direct-to-consumer or consumer product brands is preferred over strictly B2B or SaaS environments.

• Experience with basic video clip editing in CapCut or Premiere.

• Familiarity with Shopify is a plus.

• Experience in crafting SEO-optimized blog and landing page copy.

🏝️ Benefits

• Fully remote work environment.

• Work during U.S. business hours.