Product Content Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Manage product listings by collecting briefs from Product Marketing Managers (PMMs) following a prioritization scoring system; engage in weekly meetings.

• Brief and direct both internal and external contributors (design teams, agencies, vendors, internal experts, etc.): compose briefs, guidelines, examples, and handle approvals and communications.

• Compose and disseminate communications regarding new features, product launches, and significant updates across multiple channels (website, social media, internal communications).

• Develop, implement, and execute a lead generation strategy utilizing downloadable content (white papers, checklists, practical guides).

• Organize and facilitate webinars for various audiences (SMBs, accounting firms, creators) to generate new leads and enhance engagement with Pennylane solutions.

• Create and manage event content including pitches, presentations, explainer videos, brochures, trade show materials, partner event assets, and major industry events (ComptaTech, DAFTech, Pennylane events, etc.).

• Supervise the production of video content related to product highlights and events: scripting, pre-production, filming, and post-production (collaborating with internal teams and/or vendors).

• Lead the development of programs and initiatives tailored for key events (e.g., ComptaTech program for creators), ensuring relevance, quality, and consistency in content.

• Maintain regular updates of product pages and offers (ensuring completeness, storytelling, and highlighting functional benefits).

• Conduct competitive monitoring and continuously enhance the site with pertinent product marketing content.

• Act as the liaison between Product, Sales, and Marketing teams: share the roadmap, report customer/user insights, and co-develop educational and marketing materials.

• Engage with accounting firm workflows (Sales/CSM feedback, verbatims, field insights) to inform product storytelling and effectively address pain points.

• Collaborate with international teams (e.g., Germany) to share best practices, tailor messages, and replicate learnings (while maintaining brand consistency).

• Serve as the product reference for the marketing team, ensuring distribution of post-mortems, insights, and product updates.

• Actively engage in market monitoring, gathering customer needs, and feeding into the content and product strategy.

⛳️ Requirements

• Approximately 5 years of experience in product content (preferably in a B2B setting).

• Exceptional writing skills: clarity, pedagogical approach, and meticulous attention to detail.

• Capability to comprehend product topics and convey them as benefits (avoiding jargon).

• Highly adept at working cross-functionally: coordinating, prioritizing, and managing multiple stakeholders (Brand, Product, PMM, Sales, etc.).

• Results-oriented: capable of measuring (engagement, conversion, lead generation, Sales re-use) and iterating based on data.

• Proficient in using generative AI tools (ChatGPT/Claude/Notion AI, etc.) to optimize production and content variations, with thorough review and critical judgment (quality, tone, factual accuracy).

• Content will be published in French, necessitating native-level proficiency in the language.

• A good command of English is required.

🏝️ Benefits

• None