Salesforce Marketing Cloud Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Lead the design and implementation of CRM and loyalty strategies focused on revenue generation that align with business goals.

• Manage the CRM and loyalty roadmap to ensure a measurable impact on revenue, retention, and customer lifetime value.

• Establish targeting, segmentation, and personalization strategies to enhance commercial outcomes.

• Create business cases, predict revenue impact, and measure ROI of CRM initiatives.

• Oversee and enhance the utilization of Salesforce Marketing Cloud modules such as Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP.

• Champion platform governance, data integrity, and best practices across all CRM functions.

• Collaborate with IT and data teams to improve platform capabilities, integrations, and scalability.

• Spearhead the implementation of advanced features like Einstein, Datorama, and real-time personalization.

• Manage the planning and execution of multi-channel campaigns (email, SMS, push, in-app).

• Ensure campaigns are driven by commercial objectives, with defined revenue and performance KPIs.

• Direct lifecycle marketing strategies to enhance acquisition, engagement, retention, and cross-selling.

• Lead A/B and multivariate testing initiatives to improve performance.

• Oversee campaign performance reporting, including revenue uplift, incremental GP, and ROI.

• Develop dashboards and reporting systems that link CRM performance to business KPIs.

• Produce actionable insights to continually enhance campaign effectiveness.

• Conduct post-campaign evaluations and apply insights to future strategies.

• Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage.

• Drive advanced personalization tactics to boost conversion rates and basket sizes.

• Partner with analytics teams to utilize predictive modeling and AI-driven insights.

• Lead cross-departmental collaboration with Marketing, Retail, Digital, and IT teams.

• Manage external agencies and technology partners to execute high-quality CRM campaigns.

• Mentor and develop CRM team members, fostering capability growth and the adoption of best practices.

• Align CRM initiatives with broader marketing and commercial strategies.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

• 7–10+ years of experience in CRM, loyalty, or marketing automation.

• Strong hands-on knowledge of the Salesforce Marketing Cloud ecosystem.

• Proven track record in managing teams and large-scale CRM programs.

• Advanced understanding of SQL, data modeling, and analytics.

• Experience in retail, loyalty, or customer-centric sectors is preferred.

• **Key Skills**

• Strategic thinking with a strong commercial focus.

• Leadership and stakeholder engagement abilities.

• Advanced expertise in CRM and marketing automation.

• Data-driven approach to decision-making.

• Excellent communication and project management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.