Salesforce Marketing Cloud

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Management of multichannel campaigns

• Develop, set up, and implement automated marketing initiatives through email, SMS, push notifications, social media, and various digital platforms.

• Segment audiences utilizing behavioral, demographic, or transactional data.

• Craft and execute customer journeys using Journey Builder, establishing triggers based on user interactions (such as cart abandonment or newsletter subscriptions).

• Ensure a tailored and effective experience throughout all funnel stages.

• Utilize Data Extensions and Audience Builder to organize and segment contact information.

• Maintain data integrity and adhere to compliance standards.

• Track performance indicators (open rates, conversions, ROI) employing tools like Email Studio and Analytics Builder.

• Conduct A/B testing to refine content, timing, and audience segmentation.

• Generate custom reports for stakeholders.

• Integrate Marketing Cloud with other Salesforce platforms (Sales Cloud, Service Cloud) or external systems using APIs.

• Set up data synchronization and cross-system automations (e.g., aligning Marketing Cloud leads with the CRM).

• Collaborate with marketing, sales, and IT teams to synchronize strategies and ensure the technical implementation of campaigns.

• Provide training to internal users on Marketing Cloud capabilities.

• Stay updated on platform enhancements (including new features like Einstein AI for predictions) and pursue relevant certifications (e.g., SFMC Email Specialist, SFMC Consultant).

• Identify and troubleshoot campaign issues (such as email delivery and rendering challenges).

• Enhance Marketing Cloud infrastructure for improved performance.

⛳️ Requirements

• Expertise in AMPscript (for dynamic personalization)

• Proficient in SQL (for data manipulation in Data Extensions)

• Knowledge of SSJS (Server-Side JavaScript)

• Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder (data modeling)

• Ability to connect Marketing Cloud with Sales/Service Cloud (Marketing Cloud Connect) and external systems via APIs

• Skill in creating complex SQL queries and automations for segmentation and sending communications.

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Opportunities for professional development and certification

• Flexible working hours and remote work options

• Collaborative and innovative work environment