Salesforce CRM Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and oversee Salesforce CRM for Sales, Marketing, Customer Service, and Analytics departments.

• Establish the CRM roadmap, set priorities, and formulate platform strategies that align with organizational objectives.

• Lead Salesforce administration, automation processes, integrations, and platform enhancements.

• Promote CRM data governance, quality benchmarks, and validation protocols.

• Collaborate with Data and Technology teams to facilitate enterprise integrations and AI-driven projects.

• Enhance workflows, reporting mechanisms, dashboards, and business processes within Salesforce.

• Assist in managing lead lifecycle, customer segmentation, and campaign execution.

• Enable AI-powered insights, forecasting, personalization, and automation functionalities.

• Foster user adoption through training initiatives, enablement strategies, and change management practices.

• Oversee Salesforce releases, improvements, and platform performance metrics.

• Work alongside external vendors and internal stakeholders on CRM initiatives.

⛳️ Requirements

• 5+ years of practical Salesforce experience in roles such as CRM Manager, Product Owner, or Senior Administrator.

• Extensive knowledge of Salesforce Sales Cloud and Service Cloud.

• Familiarity with Marketing Cloud is a plus.

• Experience in implementing AI-enhanced CRM functionalities, including Einstein, predictive analytics, and automation tools.

• Strong grasp of CRM data governance, architecture, and integration processes.

• Background in working with ERP systems, APIs, middleware, and enterprise data environments.

• Demonstrated experience in supporting Marketing, Sales, Customer Service, and Analytics teams.

• Proficient in managing CRM data quality, workflows, and automation processes.

• Salesforce Administrator certification is essential.

• Strong skills in stakeholder management and cross-functional collaboration.

• Experience in leading or mentoring CRM administrators or analysts.

• Bachelor’s Degree in Business, Information Systems, Computer Science, Data Science, or a related field.

🏝️ Benefits

• Comprehensive health and wellness packages.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements and a supportive work environment.

• Competitive salary and performance-based incentives.