Salesforce Administrator – Strategist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Configure and sustain Salesforce objects, fields, record types, page layouts, validation rules, profiles, permission sets, and user access.

• Develop and enhance Salesforce Flows, approval workflows, notifications, and platform automations.

• Oversee onboarding processes, permissions, role hierarchies, security settings, and access controls.

• Monitor performance, troubleshoot issues, and identify opportunities for system enhancements.

• Assist with releases, sandbox testing, quality assurance, and production deployments.

• Formulate CRM strategies, roadmaps, governance policies, operational procedures, and platform standards.

• Lead discovery sessions to gather, document, and translate business, functional, and technical requirements.

• Create process maps, data dictionaries, user stories, acceptance criteria, and training resources.

• Configure and manage Salesforce Marketing Cloud campaigns, journeys, audience segments, data extensions, and automations.

• Design and enhance email, SMS, and multichannel customer communications.

• Facilitate integrations between Salesforce, Marketing Cloud, websites, lead sources, and third-party systems.

• Oversee data imports, exports, migrations, cleansing, mapping, synchronization, and duplicate management.

• Generate reports and dashboards while ensuring data integrity across interconnected systems.

• Advise assigned clients on Salesforce best practices and strategic solutions.

• Conduct client training, create documentation, and provide ongoing platform support.

• Assist with GoHighLevel workflows, funnels, pipelines, forms, calendars, campaigns, and integrations as needed.

• Collaborate with strategists, project managers, developers, and marketing teams across various client accounts.

⛳️ Requirements

• A minimum of four years of hands-on Salesforce administration experience.

• Practical experience with Salesforce Marketing Cloud.

• Proficiency in configuring Salesforce objects, permissions, reports, dashboards, validation rules, and automation.

• Experience with Salesforce Flow and modern Salesforce automation practices.

• Proven track record in developing CRM strategies, governance policies, and platform roadmaps.

• Skilled in gathering and documenting business, functional, and technical requirements.

• Strong comprehension of CRM architecture, data quality, platform security, and access management.

• Familiarity with APIs, webhooks, middleware, and third-party integrations.

• Experience with data migrations, mapping, cleansing, and duplicate management.

• Understanding of email marketing, customer journeys, audience segmentation, deliverability, and marketing compliance.

• Excellent analytical, troubleshooting, and problem-solving abilities.

• Outstanding written and verbal communication skills.

• Capability to manage multiple client accounts, projects, and priorities.

• Salesforce Administrator certification is preferred.

• Salesforce Marketing Cloud certifications are preferred.

• Experience in administering or implementing GoHighLevel is preferred.

• Familiarity with Sales Cloud, Service Cloud, Experience Cloud, or other Salesforce products is preferred.

• Previous experience in an agency, consulting, or multi-client environment is preferred.

• Experience supporting Salesforce migrations, system redesigns, and large-scale data projects is preferred.

• Basic knowledge of HTML and CSS for email templates and landing pages is preferred.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and certification.

• A collaborative and innovative work environment.

• Flexible work hours and remote work options.