Sales Director – Online

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take full ownership of our Performance Marketing, overseeing five teams, managing P&L, and transforming this area into a growth engine.

• You proactively analyze, decide, execute, and make quick adjustments without waiting for instructions.

• You will build and lead five high-performance teams: Meta, SEA, CRM, Marketplace, and Onsite, establishing a culture of excellence through targeted coaching and clear expectations, encouraging team growth.

• You will hold P&L responsibility for our Other Own Brand shops (Primum, Müllers Naturhof, petsPremium) as well as the marketplace business.

• You will manage over €8M in ad spend, scaling to over €30M while identifying growth levers based on clear CLV/CAC ratios.

• You will oversee the performance channels for our focus brands: Wolfsblut, Wildes Land, and Arden Grange, ensuring their growth aligns with their corporate identity (CI) and operationalizing strategies.

• You will have technical and strategic ownership of the entire Online Sales & Performance Marketing area.

⛳️ Requirements

• Several years of leadership experience in performance marketing with demonstrable results — focusing on proven scaling rather than theory.

• You make rapid decisions based on micro-learnings, work hypothesis-driven, and continuously challenge assumptions — prioritizing speed over perfection.

• You view AI not as a novelty but as a significant competitive advantage (force multiplier) and have experience implementing tech solutions for operational excellence.

• You address issues proactively rather than reactively, confronting difficult conversations constructively.

• Numbers are your primary language, allowing you to identify anomalies in dashboards before others can.

• You have demonstrated success in navigating complex organizations and leveraging them to achieve your goals.

• You understand the interplay between creativity and performance and can manage both effectively, winning discussions through data-driven arguments rather than politics.

🏝️ Benefits

• Engaging, responsible, and diverse tasks with significant freedom to shape your role in a dynamic company that values flat hierarchies and maintains an open, informal working atmosphere where everyone is addressed by their first names.

• A welcoming, friendly team of approximately 340 employees located in Munich, Leipzig, and Albourne (UK), including several adorable office dogs at our locations.

• Flexible working hours based on trust, options for home office including contributions to your home office setup, and the ability to work from abroad for several months.

• 28 days of annual leave, plus the option for up to 20 days of unpaid leave and special leave.

• Various internal and external development opportunities that you can select based on your interests.

• A range of employee discounts available – for both people and pets!

• Regular team, company, and family & friends events.

• Relax in our social area equipped with a foosball table, or challenge colleagues to a friendly game of Mario Kart or other Nintendo Switch games in our comfortable sofa area!

• A high-quality, fully equipped kitchen is available in our office for cooking or baking, with free access to coffee, hot chocolate, tea, cold soft drinks like water and juices, fresh fruit, small snacks, and a well-stocked candy drawer.

• EGYM Wellpass membership: With our subsidized EGYM Wellpass membership, you gain access to thousands of sports and wellness facilities across Germany, including gyms, swimming pools, climbing centers, yoga and pilates studios, and more, allowing you to manage your fitness and well-being flexibly!

• Many additional great benefits that we will be delighted to share with you during the recruitment process!