Sales Director – Online

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take on the overall responsibility for our Performance Marketing, overseeing 5 teams with full P&L ownership and the authority to transform this area into a growth engine.

• You proactively analyze, make decisions, execute strategies, and quickly adjust when necessary.

• You will build and lead five high-performance teams: Meta, SEA, CRM, Marketplace, and Onsite, providing both disciplinary and functional leadership while fostering a culture of excellence.

• You have P&L responsibility for our Other Own Brand shops (Primum, Müllers Naturhof, petsPremium) as well as for our marketplace business.

• You will manage over €8M in ad spend and scale it with clear CLV/CAC ratios to exceed €30M while identifying growth opportunities.

• You are accountable for the performance channels of our focus brands: Wolfsblut, Wildes Land, and Arden Grange.

• You will have technical and strategic ownership of the entire Online Sales & Performance Marketing domain.

• You focus on scaling results rather than just headcount, identifying and implementing AI tools and automations to eliminate manual processes.

⛳️ Requirements

• Several years of leadership experience in performance marketing with measurable outcomes — demonstrating proven scaling rather than theoretical knowledge.

• You are adept at making swift decisions using micro-learnings, work in a hypothesis-driven manner, and continuously challenge existing assumptions — prioritizing speed over perfection.

• You view AI as a crucial competitive advantage (force multiplier) and possess experience in deploying technological solutions for operational excellence.

• You address challenges as they arise — not waiting for them to escalate. You are comfortable having tough conversations while maintaining a constructive approach.

• Numbers are your primary language; you can identify anomalies in dashboards before others do.

• You have demonstrated that you thrive in complex organizations, leveraging them to meet your objectives.

• You comprehend the relationship between creativity and performance, effectively managing both and winning discussions through data and sound arguments rather than politics.

🏝️ Benefits

• Engage in responsible, exciting, and diverse tasks with ample opportunity to shape them within a dynamic company that values flat hierarchies and an open, relaxed work environment where everyone is on a first-name basis.

• Join a friendly, open team of approximately 340 employees located in Munich, Leipzig, and Albourne (UK), accompanied by several charming office dogs at our locations.

• Enjoy flexible working hours based on trust, options for remote work including contributions to your home office setup, and the ability to work from abroad for several months.

• Benefit from 28 days of annual leave in addition to the option to take up to 20 days of unpaid leave and special leave.

• Access various internal and external development opportunities that you can choose based on your interests.

• Take advantage of various employee discounts — for both people and pets!

• Participate in regular team, company, and family & friends events.

• Relax in our social area, which features a foosball table, or challenge your colleagues to a Mario Kart battle (or another Nintendo Switch game) in our cozy sofa area!

• Our office includes a high-quality, fully equipped kitchen where you can try your hand at cooking or baking delicious cakes!