Sales and Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement detailed sales and marketing strategies to enhance traffic, boost conversions, and maximize revenue for our print-on-demand store.

• Manage and refine online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to achieve a strong return on investment.

• Create, execute, and track email marketing initiatives, including newsletters, promotional deals, and product announcements.

• Supervise social media accounts, crafting content strategies that engage followers, elevate brand visibility, and drive sales.

• Conduct market research to identify trends, customer preferences, and competitive dynamics to guide marketing strategies.

• Optimize the Shopify store for SEO, ensuring that all product listings, blog posts, and web pages achieve high rankings on search engines.

• Develop and oversee in-store promotions, including discounts, referral initiatives, and affiliate programs to attract and retain customers.

• Collaborate with the design team to produce visually appealing marketing materials, such as banners, advertisements, and social media content.

• Create and manage influencer marketing campaigns, including working with influencer agencies, identifying key influencers, and coordinating product promotions.

• Analyze sales data and marketing metrics to evaluate campaign effectiveness and adjust strategies accordingly.

• Establish partnerships and collaborations with influencers, bloggers, and other relevant parties to broaden brand reach.

• Manage customer relationship initiatives, ensuring exceptional customer service and promptly addressing any issues or inquiries.

• Monitor and report on industry trends and advancements, recommending new tools and strategies to maintain a competitive edge.

⛳️ Requirements

• Demonstrated experience as a Sales and Marketing Specialist, ideally within the e-commerce or print-on-demand sector.

• Solid understanding of digital marketing fundamentals, including SEO, PPC, social media marketing, email marketing, and content marketing.

• Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite, and similar software.

• Familiarity with Shopify and its marketing integrations, applications, and tools.

• Experience in creating and managing in-store promotions, including discounts, referral programs, and affiliate programs.

• Exceptional communication and interpersonal skills, with the capability to collaborate effectively with team members and external partners.

• Strong analytical abilities, with the skill to interpret data and make informed, data-driven decisions.

• Background in influencer marketing, including collaboration with influencer agencies and coordination of product promotions.

• Creative thinking and problem-solving skills to develop innovative marketing campaigns and solutions.

• Capacity to manage multiple projects concurrently and meet deadlines in a fast-paced environment.

• Knowledge of design principles and experience collaborating with graphic designers to produce marketing materials.

• Excellent organizational skills and meticulous attention to detail.

• ***Preferred Qualifications:***

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Experience in influencer marketing and managing affiliate programs.

• Familiarity with additional e-commerce platforms and tools.

• Knowledge of HTML/CSS for minor website updates and optimizations.

• Certification in Google Analytics, Google Ads, or other relevant marketing certifications.

• Experience with software and tools specific to sales and marketing, such as HubSpot, Klaviyo, SEMrush, Ahrefs, and Canva.

🏝️ Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.