Retention Strategist – DTC eCommerce

This is a fully remote position, open to applicants in Australia.

📋 Description

• Develop, refine, and expand email/SMS workflows and campaigns.

• Create post-purchase and lifetime value journeys that foster genuine repeat demand.

• Oversee segmentation, behavioral triggers, and predictive audience targeting.

• Ensure a balanced revenue share between flows and campaigns.

• Uphold list health and deliverability as a critical expectation.

• Evaluate performance metrics across Klaviyo, Shopify, and Hiro Analytics.

• Discover opportunities related to lifetime value growth, repeat rates, and time to second order.

• Clearly present account insights, explaining what occurred and its significance.

• Offer feedback that aids Growth Strategists in achieving profitable scaling.

• Conduct significant, hypothesis-driven experiments.

• Each experiment must include: hypothesis, success metric, and decision timeline.

• Document outcomes in team playbooks and best practices.

• Cultivate trust and rapport through strategic and clear communication.

• Facilitate retention strategy meetings.

• Provide strategic clarity and forward planning.

• Support cross-channel alignment for cohesive growth outcomes.

• Share insights, uplift colleagues, and contribute to overall team enhancement.

• Stay informed about platform changes and evolving lifecycle benchmarks.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in eCommerce Email/SMS.

• At least 2 years of experience with Klaviyo (flows, segmentation, deliverability, testing).

• Proven track record of enhancing lifetime value, repeat rates, or flow revenue contributions.

• Experience managing lists ranging from 50k to 100k+ contacts.

• Ability to analyze cohorts, retention curves, and order behaviors effectively.

• Strong capability to communicate briefs for copy/design clearly.

• Excellent written and verbal communication skills.

• Exceptional prioritization skills and the ability to manage multiple accounts simultaneously.

• Composed, mature, receptive to coaching, and accountable.

• A team-oriented individual who believes in mutual elevation.

🏝️ Benefits

• Competitive base salary of $85k–$100k, depending on experience.

• Collaborate with rapidly growing DTC brands across various sectors.

• Access to premier training, internal playbooks, and coaching resources.

• Clearly defined career progression path: Strategist → Senior → Lead.

• Support from a dedicated team, including email specialists, designers, copywriters, and Growth Strategists.

• An opportunity to influence the future direction of the Retention Department.

• A remote-first, global team environment.