Retention Strategist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Act as the primary strategic consultant and main contact for clients in retention marketing.

• Design and implement retention strategies aimed at enhancing customer lifetime value (LTV), boosting retention rates, and minimizing churn.

• Create and refine customer lifecycle programs, which include email and SMS automations, segmentation tactics, and retention workflows.

• Manage campaign planning and retention schedules for various client accounts.

• Perform cohort analyses to uncover customer behavior patterns, retention prospects, and growth insights.

• Evaluate performance data and offer actionable suggestions to enhance retention results.

• Collaborate effectively with Klaviyo Specialists, designers, and copywriters to carry out retention initiatives.

• Lead projects focused on retention and ensure the timely and high-quality delivery across client accounts.

• Stay updated on industry trends, best practices in subscription commerce, and innovations in retention marketing.

• Foster strong client relationships and contribute to long-term client satisfaction and retention.

⛳️ Requirements

• More than 4 years of experience in retention marketing, lifecycle marketing, CRM, or roles focused on customer retention.

• Strong proficiency in Klaviyo, covering flows, automations, segmentation, reporting, and lifecycle strategy.

• Demonstrated experience in conducting cohort analysis and utilizing customer data to inform retention strategies.

• Background in working with e-commerce, DTC, or subscription-based brands.

• Exceptional analytical and problem-solving abilities, with a knack for translating data into strategic recommendations.

• Outstanding communication skills and stakeholder management capabilities in client-facing situations.

• Experience handling multiple accounts or projects simultaneously in a dynamic environment.

• Familiarity with subscription platforms like ReCharge, Skio, or similar tools is advantageous.

• Solid understanding of customer lifecycle marketing and subscription commerce models.

• Proficient in utilizing AI tools such as Claude, ChatGPT, or similar platforms to enhance efficiency and workflow.

🏝️ Benefits

• Fully remote work flexibility.

• Competitive salary.

• Chance to collaborate with high-growth subscription CPG brands.

• Join a collaborative international team with extensive retention marketing expertise.

• Access to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.

• Long-term career advancement opportunities within a rapidly growing agency.