Retention Manager – Apparel Subscriptions

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Develop and execute a comprehensive retention strategy aimed at converting one-time purchasers into dedicated, long-term customers.

• Oversee the customer journey through Email, SMS, Push notifications, and Loyalty programs.

• Enhance engagement, encourage repeat purchases, and boost profitability for Shapermint and Truekind’s customer base of over 12 million.

• Establish quarterly roadmaps, spearhead testing and optimization efforts, and utilize data-driven insights to increase LTV while minimizing churn.

• Manage and expand Retention channels (Email, SMS, Push, WhatsApp) specifically for Apparel brands.

• Direct strategies encompassing onboarding, transactional communications, winback efforts, and loyalty initiatives.

• Maximize effectiveness by coordinating messaging, segmentation, and frequency to mitigate fatigue and reduce unsubscribes.

• Collaborate with Growth, Creative, Data, and IT teams to implement campaigns and automated workflows.

• Conduct weekly competitor benchmarking to guide creative calendars and strategic direction.

• Set quarterly goals and initiatives that balance innovative approaches with precise execution.

• Track and present key metrics such as repurchase rates, conversion rates, and LTV/CAC, while identifying risks, obstacles, and opportunities.

• Ensure timely and scalable delivery of campaigns and projects, maintaining clear visibility for all stakeholders.

• Cultivate a test-and-learn culture to unveil new growth prospects.

⛳️ Requirements

• 7+ years of experience in retention marketing, preferably within digital-first or e-commerce settings.

• 5+ years in leadership positions overseeing cross-functional teams.

• Bachelor’s degree in Business, Marketing, Engineering, Analytics, or a related field.

• Demonstrated success in leading impactful retention strategies.

• Strong analytical skills with the ability to interpret customer data to derive actionable insights.

• Outstanding communication and collaboration skills across various functions.

• Comprehensive understanding of CRM, lifecycle management, and retention strategies.

• Excellent organizational abilities, capable of managing multiple priorities effectively.

• Detail-oriented with strong problem-solving capabilities, balancing strategic vision with execution.

• Dynamic, ambitious, and inquisitive—constantly testing and exploring AI and emerging technologies.

• Experienced in mentoring, empowering, and holding teams accountable for their performance.

• Proficient in English (mandatory); Spanish is a plus.

• Strong familiarity with analytics tools; knowledge of SQL/Data Science is advantageous.

• Nice to have: Basic understanding of front-end tools, tracking systems, or experience working with engineers.

🏝️ Benefits

• 100% Remote

• Competitive salary in USD

• Paid time off

• Additional benefits