Retail Media Specialist – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the planning, setup, and execution of retail media campaigns on platforms like Roundel, Walmart Connect, Instacart, DoorDash, and various other RMNs.

• Convert brand and sales goals into tailored campaign strategies for each platform that enhance awareness, product visibility, and return on advertising spend (ROAS).

• Manage the segmentation of campaigns, product targeting, bidding strategies, and budget management across multiple retail media platforms.

• Collaborate with creative and sales teams to ensure product listings, retailer assets, and campaign messaging are in line with platform best practices.

• Ensure impeccable execution across various campaigns and SKUs, adhering to brand, retailer, and compliance standards.

• Regularly monitor and refine campaigns based on key performance indicators, including ROAS and cost per acquisition (CPA).

• Generate reports to communicate performance metrics, insights, and potential opportunities.

• Discover and test new opportunities to enhance retail media efficiency.

• Analyze campaign performance to inform future media planning strategies.

• Collaborate with eCommerce teams to ensure campaigns align with overarching marketing goals and initiatives.

• Effectively communicate campaign performance, trends, and insights to internal teams and client stakeholders.

• Maintain organized documentation, timelines, and reporting for all campaigns.

• Act as a proactive problem-solver, anticipating challenges and identifying solutions early in the campaign process.

⛳️ Requirements

• A minimum of 4 years of hands-on experience managing retail media campaigns across platforms like Walmart Connect, Roundel, Instacart, DoorDash, or similar RMNs.

• Proven track record of driving incremental sales and ROAS through retailer advertising platforms.

• Experience in developing and reporting on metrics and KPIs linked to business objectives.

• Demonstrated ability to lead reporting discussions and present insights effectively to key stakeholders.

• Exceptional attention to detail, organization, and commitment to follow-through across various projects.

• Excellent written and verbal communication skills, with the capability to simplify complex data for diverse audiences.

• Comfortable managing a defined scope independently in a part-time, embedded role.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

🏝️ Benefits

• Competitive compensation that reflects experience and the scope of work.

• Flexibility of contract work within a remote-first setting.