Retail Media Specialist

This is a fully remote position, open to applicants in Oregon.

📋 Description

• Responsible for executing and optimizing assigned retail media search and display campaigns in accordance with business objectives and brand strategy for key accounts.

• Oversees campaign budgets, pacing, and performance to ensure efficiency and effectiveness; recommends adjustments to achieve KPIs for the designated retail media.

• Collaborates with the Retail Media Strategist to analyze outcomes and prepare reports on assigned retailer search campaigns.

• Utilizes analytical and technical skills to support both on-site and off-site display advertising campaigns.

• Aids in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applying targeting criteria across digital platforms.

• Monitors and optimizes alignment with program objectives.

• Partners with the Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales, and Agency partners to coordinate creative assets for retail marketing campaigns, ensuring a best-in-class omnichannel experience for consumers.

• Collaborates with the sales team, brokers, and internal teams to develop insights into key retailer business situations, product performance, and tactics to support retailer initiatives.

• Contributes to team processes to implement retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.

• Adheres to all company policies and procedures, operating all equipment in a safe and food-safe manner.

• Follows Bob’s Red Mill food safety policies and procedures, including compliance with FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).

• Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.

• Performs additional duties and tasks as assigned.

⛳️ Requirements

• Minimum of 2 years of marketing experience.

• High school diploma or equivalent.

• Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.

• Working knowledge of CPG marketing, sales, and retail processes and best practices.

• Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart.

• Strong analytical and critical thinking skills.

• Effective communication skills, both verbal and written.

• Excellent communication, problem-solving, and interpersonal abilities.

• Capacity to work collaboratively.

• Committed to producing accurate work and seeking opportunities to drive results.

• Ability to adapt to changes, challenges, and shifting priorities.

• Strong organizational skills and ability to meet deadlines.

• Capable of balancing multiple needs and priorities.

• Proficient in working independently and collaboratively with others.

• Approaches challenges and problems with a calm demeanor.

• Skilled in collaborating and communicating within cross-functional teams.

• Experience using Microsoft 365 including Word, Excel, PowerPoint, and Outlook.

• Strong customer service skills to assist clients, customers, and team members.

• Ability to read, understand, and communicate information in English.

• Demonstrates Respect, Teamwork, Accountability, and Determination.

• Able to work in an environment where exposure to potential food allergens is or may be present.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• 401k.

• Profit Sharing Program.

• Employee Stock Ownership Program (ESOP).

• Paid Holidays & Vacation.

• Employee Assistance Program – counseling, legal issue support, financial guidance, and more.

• Tuition Reimbursement.

• Childcare Discounts.

• And MORE!