Retail Media Reporting & Insights Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Centralize reporting domains across pertinent media network channels

• Collaborate with agency partners to gain access to channel-specific reporting

• Integrate performance KPIs and benchmarks from both onsite and offsite channels to provide a thorough campaign-level overview

• Formulate strategic recommendations rooted in performance analysis and consumer insights

• Assist in educating brand partners about the health and effectiveness of a campaign by incorporating qualitative and quantitative findings

• Convert KPIs and benchmarks into actionable insights to facilitate strategic adjustments in media plans during execution

• Conduct ad-hoc analyses by extracting data from various sources, including historical performance, trends, and benchmarking

• Promote the dissemination of performance insights throughout the organization and with brand partners

• Report on the performance of digital marketing tests for leadership and communicate findings through email/presentations; share insights internally in aggregate across vendors and specific campaign reports

• Cultivate partnerships with platform and agency collaborators

• Maintain active communication and collaboration with third-party marketing ad operations partners to effectively access relevant data

• Develop and strengthen relationships with agency partners to enhance reporting outputs for all relevant channels

⛳️ Requirements

• Bachelor's Degree in Statistics, Mathematics, Finance, or Economics

• 1-3 years of experience in Digital marketing and/or Media marketing

• Proficiency in Tableau (or a similar data visualization tool)

• Familiarity with or knowledge of digital marketing KPIs (e.g., CPC, CAC, etc.)

• Understanding of data mining/database structures - SQL knowledge is preferred but not mandatory

• Experience with BI tools (e.g., Qlik, Power BI, etc.) is preferred - R experience is also preferred but not required

🏝️ Benefits

• Generous suite of benefits