Research & Outreach Specialist – B2B Partnerships, PR

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Identify suitable publications, blogs, newsletters, social media influencers, and collaborators that align with our messaging and effectively reach our target audience.

• Conduct outreach to secure guest posts, features, backlinks, and partnerships.

⛳️ Requirements

• Perform comprehensive research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems.

• Discover opportunities for partnerships, collaborations, sponsorships, and business development.

• Create and maintain high-quality prospect databases utilizing CRM and research tools.

• Keep track of competitor activities, emerging technologies, and market trends to identify growth opportunities.

• Investigate speaking opportunities, conferences, webinars, podcasts, and industry events.

• Implement personalized email, LinkedIn, and multi-channel outreach campaigns.

• Cultivate and maintain relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.

• Oversee outreach campaigns from prospecting to follow-ups and relationship development.

• Organize meetings, partnership discussions, and follow-up activities.

• Ensure accurate CRM records and outreach documentation are maintained.

• Research and pinpoint relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the United States.

• Build rapport with editors, journalists, contributors, publishers, and media partners.

• Pitch guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.

• Manage the complete publication process, including outreach, follow-ups, content submission, approvals, and tracking of publications.

• Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.

• Monitor media coverage, publication performance, and earned media opportunities.

• Develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.

• Explore opportunities to list company products, tools, SDKs, APIs, and services on pertinent directories, marketplaces, review platforms, and industry websites.

• Foster relationships with newsletter publishers, community managers, influencers, and ecosystem partners.

• Assist with co-marketing initiatives, strategic partnerships, and collaborative campaigns.

• Engage with relevant online communities across platforms such as LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional networks.

• Monitor outreach KPIs, including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.

• Maintain dashboards and reports on outreach performance and partnership activities.

• Continuously enhance outreach strategies through testing and insights driven by data.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Health and wellness benefits.

• Collaborative and innovative company culture.