Regional Sales Manager – Premium Beverage

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Oversee all sales execution from the supplier's side, distributor management, inventory planning, account development, and market activation within the designated distributor territory.

• Create annual business plans for the territory and quarterly execution strategies.

• Act as the main supplier contact for the assigned wholesaler.

• Establish and nurture relationships with distributor leadership, sales teams, chain accounts, on-premise representatives, and key accounts.

• Facilitate weekly planning meetings and engage in quarterly business reviews.

• Promote on-premise placements, menu features, tap takeovers, beer dinners, staff training, sampling events, promotions, and product launches.

• Ensure effective off-premise retail execution, including resets, shelf and cold-box placements, displays, pricing, and point-of-sale materials.

• Oversee execution across authorized chain accounts, ensuring timely and accurate completion of launches, resets, promotions, and retail events.

• Track distributor inventory, forecast needs, manage allocations, and develop recovery plans.

• Perform market audits focusing on shelf standards, cooler presence, displays, pricing, freshness, draft quality, and point-of-sale placement.

• Collaborate with Marketing to coordinate product launches, festivals, samplings, promotions, community events, brewery appearances, and other activations.

• Utilize CRM, distributor reporting, and internal dashboards to track sales, distribution, inventory, account growth, SKU performance, placements, reorders, promotions, and pipeline health.

• Provide clear weekly territory updates to leadership.

• Work alongside Executive Leadership, Production, Warehouse and Fulfillment, Marketing, Finance, Customer Service, and Taproom Operations.

• Coordinate shared coverage in Chantilly/Northern Virginia with another Territory Business Manager.

• Influence, motivate, educate, and hold distributor partners accountable without direct supervisory authority.

⛳️ Requirements

• Over 4 years of sales experience in beverage-alcohol, preferably in beer.

• High School Diploma or GED is required.

• Strong knowledge of the three-tier distribution system.

• Experience in both on-premise and off-premise channels.

• Familiarity with chain retail execution, resets, authorizations, displays, and promotional programming.

• Ability to analyze depletion, inventory, sales, and account-performance reports.

• Excellent organizational, communication, interpersonal, team-building, problem-solving, and partner-accountability skills.

• Capacity to motivate, educate, and coach others without direct supervisory authority.

• Strong time and territory management abilities.

• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and OneNote.

• Comfortable using CRM systems.

• Valid driver's license and a satisfactory driving record.

• Prior supplier-side sales experience is preferred.

• Previous experience with craft beer and wholesaler management is desirable.

• A Bachelor’s degree in Business, Sales and Marketing, Hospitality, Brewing, or a related field is desired.

• Experience managing large geographic territories and multiple distributor sales teams is preferred.

• Frequent travel within the assigned territory, approximately 60–70% of the time.

• Ability to occasionally lift and move items weighing up to 50 pounds.

• Capability to drive, walk, stand, sit, bend, kneel, crouch, lift, and carry materials.

🏝️ Benefits

• Monthly vehicle stipend provided.

• Personal vehicle is eligible for the stipend.

• Home office and in-market work arrangement available.