Regional Marketing Manager – Gastroenterology

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Design and enhance national and regional marketing strategies that align with the Annual Strategic Brand Plans.

• Oversee projects through the promotional review process while adhering to regulatory standards and AbbVie protocols.

• Direct the strategy, execution, and budgeting for conventions, External Expert consultations, advisory boards, and peer-to-peer educational programs.

• Assess marketing strategies and suggest opportunities for brand enhancement.

• Offer insights on business inquiries to guide marketing strategy, resource allocation, and tactic development.

• Collaborate with field leadership to maximize the effectiveness of marketing strategies.

• Examine market drivers, competitive landscapes, provider dynamics, and competitive intelligence within the designated region.

• Manage deliverables among external vendors and internal teams.

• Cultivate and reinforce relationships with External Experts, rising leaders, and patient and professional associations.

• Create regional engagement plans for External Experts and ensure tactical implementation.

• Link AbbVie Integrated Brand Teams to collaborative opportunities based on shared goals and industry benchmarks.

⛳️ Requirements

• Bachelor’s Degree.

• Minimum of 2 years of experience in Immunology (preferred).

• Prior experience in sales, sales management, or marketing.

• Previous experience in Gastroenterology (preferred).

• Excellent verbal and non-verbal communication and presentation abilities.

• Experience working with integrated, cross-functional teams and influencing others without direct authority.

• Capability to navigate matrix organizations both in the field and at headquarters.

• Ability to thrive in a fast-paced work environment.

• Familiarity with regulations and standards governing pharmaceutical products.

• Willingness to travel up to 75%, including evenings and weekends.

• Valid driver’s license.

• Capacity to pass a pre-employment drug screening test and fulfill safe driving criteria.

• Ability to operate a personal vehicle, company car, truck, or powered material-handling equipment.

• Ability to remain seated for extended periods (over 2 consecutive hours in an 8-hour workday).

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Eligibility to participate in long-term incentive programs.

• Option for remote work.

• Field-based work arrangement.