Regional Marketing Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Work in tandem with both physical and digital bookstore partners to design and implement co-marketing strategies.

• Formulate regional channel marketing strategies that are in line with global brand objectives and regional sales goals, ensuring effectiveness and return on investment for marketing expenditures.

• Enhance our physical presence through training, merchandising, and sales support.

• Increase awareness and improve conversion rates through online advertising strategies.

• Engage in cross-functional marketing planning for the launch of new hardware and software initiatives.

• Monitor, evaluate, and report on campaign performance, utilizing data to refine future investments.

• Travel as required within the region (~20% travel expectation).

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.

• At least 5 years of experience in channel marketing, partner marketing, or regional trade marketing within consumer retail or e-commerce.

• A strong collaborator capable of leveraging external expertise to implement impactful integrated marketing campaigns.

• Proven knowledge, if not direct experience, in digital marketing and advertising.

• A successful history of managing marketing relationships with external partners and retail accounts.

• A creative mindset that is comfortable interpreting data to convert marketing metrics into business insights.

• Proficient in navigating a fast-paced environment, collaborating with cross-functional internal teams and external stakeholders.

• Excellent communication and presentation abilities.

• Proficiency in Dutch and English; French is a bonus.

• A genuine passion for books, reading culture, and consumer technology.

• Relevant industry experience in technology, digital content, subscription services, and/or consumer electronics.

🏝️ Benefits

• Remote working environment.

• Four additional long weekends coinciding with bank holiday weekends.

• Comprehensive benefits starting from your first day.

• Paid volunteer days and unlimited sick leave.

• Flexible spending account.

• Budget for talent and development training.

• Complimentary Kobo device along with a free weekly eBook or audiobook.

• Weekly sessions at Kobo Tech University.

• Maternity/paternity leave top-up.