Public Relations Manager

This is a fully remote position, open to applicants in Alabama, +31 more states.

📋 Description

• Compose press releases, media advisories, and statements that align with the university's strategic goals and mission.

• Propose story ideas to local, regional, and trade media outlets.

• Oversee media lists, track beat reporters and relevant keywords, and nurture press relationships.

• Address routine media inquiries and facilitate interviews and media requests.

• Recognize storytelling opportunities and create written content such as features, profiles, and news articles that enhance the university's reputation.

• Assist in crisis communications by drafting holding statements, FAQs, and updates; monitor media coverage and public sentiment.

• Monitor and compile daily media coverage; generate reports and briefings for leadership.

• Conduct research to bolster messaging, media outreach, and reputation insights.

• Collaborate with internal teams to ensure consistency in messaging and timing of external communications.

⛳️ Requirements

• Minimum of 3 years of experience in media relations, public relations, journalism, or communications.

• Bachelor’s degree.

• Equivalent experience may be considered in place of a degree.

• Strong news judgment, writing, editing, and storytelling abilities.

• Proven experience in pitching media and securing earned media coverage.

• Capability to work under tight deadlines while managing multiple projects.

• Preferred experience in higher education, nonprofit, agency, news, or similarly fast-paced environments.

🏝️ Benefits

• Comprehensive, low-deductible medical insurance.

• Affordable dental and vision plans.

• 5 weeks of paid time off, in addition to nearly a dozen paid holidays.

• Employer-funded retirement plan.

• Free tuition program.

• Parental leave.

• Resources for mental health and well-being.