Program Lead, Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate in the creation and enhancement of the CINNA program, focusing on the target audience, market viability, and brand alignment.

• Assess titles and projects for their relevance, positioning, and potential market success.

• Establish and nurture a reliable network of partners and licensors.

• Assist in acquiring titles and shaping the program’s editorial direction.

• Permanently observe national and international trends, themes, audience behaviors, and market dynamics within the Dark Romance genre.

• Incorporate genre knowledge and community insights into program planning, theme selection, and brand development.

• Proactively identify manuscripts and themes that have significant potential for CINNA.

• Ensure that the program aligns closely with the brand image, tone of voice, and marketing strategy.

• Maintain and refine brand guidelines, including Tone of Voice, Visual Identity, and Messaging Framework.

• Create campaigns, thematic concepts, and communication strategies for both brands.

• Organize go-to-market initiatives for book launches, shop promotions, and community engagement as an independent effort (teaser, launch, long tail).

• Implement campaigns within specified budget limits.

• Transform brand, target audience, and assortment into coherent storylines, themes, and content priorities.

• Offer conceptual guidance for social media efforts through campaign planning, briefings, and content guidelines.

• Provide professional support and direction to Social Media Managers on topics, concepts, and execution strategies.

• Collaborate closely with Performance Marketing and influencer/blogger management.

• Ensure communication for both brands is consistent, distinctive, and aligned with brand values.

⛳️ Requirements

• Several years of experience in brand management, campaign planning, publishing, program development, or title-focused marketing.

• Strong intuition for brands, target demographics, storytelling, and positioning.

• Proven experience in developing campaigns, thematic concepts, and communication strategies.

• Solid grasp of social media principles and cross-channel marketing.

• Extensive knowledge of the Dark Romance and Dark Fantasy genres, along with an understanding of their audience dynamics and needs.

• Sensitivity to manuscripts, trends, themes, and tropes that hold potential for the brand and program.

• Ability to integrate program, brand, and marketing viewpoints effectively.

• Organized and independent working style with strong prioritization capabilities.

• Competence in professionally guiding Social Media Managers on campaigns, topics, and concepts.

• Confident in tone, positioning, and the development of a cohesive brand identity.

🏝️ Benefits

• Flexible working hours.

• Company credit card for swift, independent purchases.

• A highly supportive, team-oriented work environment.

• Flexible trust-based working time.

• Opportunities to express creativity, take responsibility, and shape your role.

• Enjoy being part of a youthful team.

• Pluxee Benefit Card or health budget provided monthly as an employee benefit.

• Discounts available through Corporate Benefits with various companies.

• Annual team events that are unique and in-person.

• Department team meetings held as on-site or off-site events.

• Attractive employee discount across our entire product range.

• 30 days of vacation based on an average 5-day work week.

• 24/7 smart access to the office and warehouse.

• Direct collaboration with the founder.