Product Marketing Specialist, PMM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Perform both quantitative and qualitative market analyses, focusing on emerging trends, competitor dynamics, customer behavior, and key metrics such as adoption rates, churn, trial-to-paid conversion, and industry benchmarks (e.g., growth within the electronic signature subscription market).

• Establish the Ideal Customer Profile (ICP), chart the customer journey, and pinpoint friction points or opportunities to enhance retention and satisfaction.

• Create strategic positioning frameworks and value propositions, converting complex technical features (like APIs and integrations) into clear, measurable benefits.

• Direct the planning and execution of product launches, coordinating timelines, resources, and success metrics to ensure maximum impact.

• Utilize data analysis tools to derive actionable insights and recommend strategic modifications that align with business goals.

• Analyze direct and indirect competitors, assessing pricing strategies, market positioning, gaps, and potential disruptive threats.

• Work collaboratively with product, sales, and customer success teams to synchronize on revenue, adoption, and expansion objectives, fostering cross-functional synergies.

• Serve as the “voice of the customer” in product planning, prioritizing features based on customer feedback and usage data to spur innovation.

• Conduct customer interviews and research to uncover churn drivers, upsell opportunities, and qualitative insights that aid in ongoing improvements.

• Oversee internal product communications, encompassing training, updates, and enablement materials for sales and support teams to ensure consistent messaging.

• Manage relationships with internal and external stakeholders, aligning expectations, leading cross-functional meetings, and addressing conflicts.

⛳️ Requirements

• Bachelor’s degree in Marketing, Journalism, Advertising, Business Administration, Communications, Engineering, or similar fields.

• Demonstrated experience in product marketing, ideally in high-performance environments.

• Highly organized, deadline-focused, and proactive, with a collaborative mindset to thrive in dynamic settings.

• Advanced competencies in data analysis, metrics, and feedback, capable of translating these into actionable strategies.

• Exceptional written and verbal communication abilities, emphasizing storytelling and the influence of stakeholders at all levels.

• Capacity to convey technical insights to non-technical audiences effectively.

• Familiarity with AI tools for marketing automation, campaign personalization, and predictive analytics.

• Proficient in advanced data analysis for visualization and data modeling.

• Experience with essential skills such as SEO/SEM, marketing automation, and CRM integration.

• Differentiators include proficiency in competitive intelligence tools.

• Certifications in AI applicable to marketing or data analysis.

🏝️ Benefits

• 100% remote work.

• A culture built on trust, focused on results, with substantial challenges and learning opportunities.

• Autonomy and ownership within a collaborative and empathetic environment.

• A feedback-oriented culture with regular one-on-one sessions with leadership and an absence of micromanagement.

• Comprehensive benefits package, including meal/food allowances, childcare support, home office stipends, health, educational and cultural benefits, Gympass, a day off for birthdays, discounts on therapy and English courses, among other partnerships.