Product Marketing Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead the communication strategy and execution for product launches across various channels.

• Take ownership of and continuously refine product messaging and positioning.

• Initiate and manage campaigns, content, and announcements related to product launches.

• Collaborate closely with Product, Sales, and Customer Success teams to ensure uniform messaging.

• Serve as the primary coordinator for product communication efforts.

• Tailor messaging to meet market demands and pinpoint growth opportunities.

• Keep an eye on competitors and industry trends to guide strategic decisions.

• Assist in making pricing and positioning choices.

• Enhance and expand marketing processes through automation and ongoing improvement.

⛳️ Requirements

• Over 5 years of experience in a Product Marketing or similar role, preferably within a B2B SaaS context.

• Deep understanding of business dynamics and strategies for go-to-market execution.

• Demonstrated capacity to quickly learn about new topics, products, and sectors.

• Hands-on approach with a strong emphasis on execution and continuous enhancement.

• Experience in working across various roles or disciplines is an advantage.

• A background in Customer Experience, Marketing, or Sales is preferred.

🏝️ Benefits

• Flexible work arrangements.