Product Marketing Specialist

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Collaborate with the Head of Product Marketing to devise and implement product marketing strategies.

• Develop engaging and distinct product messaging tailored to specific buyer segments.

• Create precise campaign briefs and partner with demand generation for execution.

• Ensure uniformity of messaging across all customer interactions.

• Generate high-quality sales materials such as pitch decks and brochures.

• Keep competitive battlecards and objection-handling resources updated.

• Define and refine beqom’s unique selling propositions in partnership with Product.

• Prepare monthly analysis and progress reports on product marketing initiatives.

• Design and implement field enablement programs that support product launches.

• Work in conjunction with Product Management, Marketing, Sales, and other teams to ensure successful product launches.

⛳️ Requirements

• Proven track record in product marketing or a similar role within B2B technology.

• Strong grasp of SaaS buyer journeys.

• Demonstrated experience in crafting messaging and supporting go-to-market strategies for product portfolios.

• Experience with product launches and go-to-market planning.

• A strong customer-centric approach.

• Established stakeholder management capabilities.

• Strategic thinker with robust execution abilities.

• Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).

• Experience in the HR tech industry or selling to HR and Finance buyers is a plus.

• Fluency in French is advantageous.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development.