Product Marketing Specialist

This is a fully remote position, open to applicants in France.

📋 Description

• Collaborate with the Head of Product Marketing to design and implement marketing strategies and plans for both new and existing products, aligned with business priorities.

• Develop engaging and distinctive product messaging customized for various buyer groups, segments, and industry sectors.

• Create comprehensive campaign briefs and work alongside the demand generation team for effective execution.

• Ensure messaging consistency across all customer interactions, including the website, email, sales presentations, and marketing materials.

• Generate high-quality sales materials such as pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that facilitate every phase of the sales process.

• Regularly update competitive battlecards, objection-handling resources, and positioning documents in response to market changes.

• Define and refine beqom’s unique selling propositions (USPs) in partnership with Product, ensuring alignment with buyer needs and market trends.

• Create monthly analyses and progress reports on product marketing initiatives, highlighting clear metrics and KPIs.

• Design, organize, and execute field enablement programs that assist in product launches, messaging revisions, and significant go-to-market efforts.

• Collaborate with Product to present product updates in a format that is actionable and user-friendly for the field.

• Promote a culture of ongoing learning and field empowerment within the commercial organization through sales accreditation programs.

• Develop, maintain, and enhance a centralized library of enablement content and resources.

• Monitor the adoption and impact of enablement programs, making adjustments based on feedback and performance metrics.

• Serve as a reliable partner to commercial colleagues, ensuring a consistent representation of product value at every touchpoint.

• Work closely with Product Management, Marketing, Sales, and other teams to facilitate successful product launches and seamless market integration.

• Align closely with the Growth Marketing team to synchronize campaigns, sales initiatives, and promotional activities aimed at increasing product visibility and generating leads in targeted markets.

• Collaborate with Sales and Product Management to create tailored materials that support growth opportunities with key clients.

⛳️ Requirements

• Proven background in product marketing or a similar role within B2B technology, with a solid understanding of the SaaS buyer journey.

• Demonstrated experience in crafting messaging and supporting go-to-market strategies for portfolio offerings.

• Experience with product launches and go-to-market planning.

• Background in supporting software product lifecycle communications, including general availability and release communications.

• Strong customer-centric approach — capable of identifying pain points and translating them into effective marketing strategies.

• Proven stakeholder management abilities, including experience working with senior leadership and cross-functional teams.

• Strategic thinker with robust execution capabilities — adept at transitioning from concept to action with clarity and speed.

• An AI-first perspective, actively investigating how GenAI tools can enhance and expedite your work.

• Excellent project management and organizational skills, with a keen attention to detail.

• Strong proficiency in written and verbal communication.

• Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).

🏝️ Benefits

• Opportunities for professional development

• Flexible working hours